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Puma's Triumph in the Shaping of Quality
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Posted On :
Oct-20-2011
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Article Word Count :
496
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The globe is full of fierce competition. And only the nurturing of characteristic is able to bring one to triumph. Puma has successfully shaped its matchless trait and uses it as a piece of arms.
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The cultivation of characteristic has a lengthy history. To talk about it in a wide meaning, we can utter that the evolution of human kind from the chimpanzees is as well a reflection of the nurturing of characteristic. And when human began their separate life, they had learned voluntarily or passively to lead their life in accordance with the resource their inhabitants provided. The diversity of natural environment absolutely has shaped the various types of living style. A tribe will feed themselves on the resource a hill can afford if they are residing under the hill. And persons who inhabit beside the river will exploit the resource in the river to keep alive. And the style of leading a life in accordance with the native character has helped shape the unique traditions and customs. And just because of the respective traits there came the activity of trade. So to speak, the fostering of characteristic has played a significant part to the progress of human civilization.
The characteristic is of weighty stance particularly in the contemporary earth that is overflowing with cruel rivalry. With the progress of living standard, persons have payed more notice to the quality of life. When the persons are about to have a consumption, what they care about is the taste and uniqueness. In other words, the planet has no longer been the kind of standardized production. Products that are of no personality will rarely be fond by the people.
The important position of the cultivating of character has been perfectly understood by Puma, a trademark in th shoe production. Producing goods that suit distinct classes of consumers is its ambition. It has intensely got hold of the early-adopter in the division of the market. It adopts the marketing theory of dividing the consumers in accordance with the time they need to accept the innovative things and the intensity of their fondness to the goods or technology. Suck kind of division may result in the following types. One is the innovator. The second group is the early adopter. The third group is the early majority. The forth group is the late majority. And the last one is the laggard. Amid all the groups, 13.5 percent belongs to the early adopter. This group is regularly called the opinion leader in a certain market or province. They could spread their opinions about the products to the late majority and the laggard.
So to speak, the outlook of a certain products has an intimate association with the opinion of the early adopter. And Puma has made fully use of the phenomenon. It knows well that it does not have the powerful finance as the titan like Nike. In order to win the battle it should shape its distinctive characteristic both in the products and in the marketing tactic. This is the gist of its turning the table. It even has gone further and been a powerful rival in the province of shoe production.
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Article Source :
http://www.articleseen.com/Article_Puma's Triumph in the Shaping of Quality_94829.aspx
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Author Resource :
Cheap puma shoes's success has its link with the shaping of character. Puma speed cat has set its victorious flag in the field of shoe making.
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Keywords :
puma ferrari sale,
Category :
Travel and Leisure
:
Travel and Leisure
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