Promotional Pens Make Marketing Sense
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Posted On :
Apr-17-2010
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Article Word Count :
419
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When you are marketing your company, you need to do it right so that you get the most customers, for the least amount of investment.
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When you are marketing your company, you need to do it right so that you get the most customers, for the least amount of investment. This all comes down to your return on investment, and the more return you get, the more money you make as profit. Look at it this way; do you want to spend $50 per customer, or $2 per customer? If you spend $50 per customer, then the customer needs to spend $51 for you to make a profit. If you spend $2 per customer, the customer only needs to spend $3 in order for you to make a profit. If the customer spends $51, then you are making $49 on every single customer. That is pretty amazing when you think of it.
So, how can you market your company at only a cost of $2 per customer? Easily through something as simple as promotional pens. Promotional pens are a great way to market your company because of several reasons.
1. They are cheap.
2. They are effective.
3. You can customize them in a vast number of ways including colors, styles and more.
The company you manage is very important to you and you want to make sure that it is successful. There are many ways to do this, but promotional gifts help get you business and help you stay profitable. Here is how.
1. Customer comes in and buys something. You give them a promotional pen that has your company name and logo on it.
2. The customer takes the pen home and uses it. They may lose it or someone may take it, but over the course of the life of the pen, as many as 10 to 20 people will own it. Each person who sees it will see your company name and logo.
3. Each time your logo and name is seen, you will help to create brand awareness for your company.
4. The next time the pen owner needs something that you sell, they will think of you and they will come in.
This is how something as simple as a promotional pen can help your company and make you successful. Spending two dollars for your pen and giving that pen to your customer helps you advertise nearly on a daily basis for years to come. It is also a great way to show your customers you appreciate their business and they will develop loyalty to your brand and company, which is very important.
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Article Source :
http://www.articleseen.com/Article_Promotional Pens Make Marketing Sense_16496.aspx
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Author Resource :
DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of promotional products from wine glasses and shot glasses to tote bags and pens.
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Keywords :
promotional pens, personalized pens, custom pens, printed pens, imprinted pens, discount pens, church pens, business pens, en,
Category :
Business
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Marketing
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