Promotional Pens Bring in Big Business

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Amin Ramjee has 597 Published Articles

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Promotional Pens Bring in Big Business

Posted On : Apr-02-2010 | seen (442) times | Article Word Count : 412 |

Okay, so how does a two dollar pen help bring you in ten or even 100 times the amount you paid? Shouldn't you be promoting your company through radio, television and the newspaper? Isn't that a better use of your funds? Well, let's look at it this way.

- Television Ad: $4,000 cost on average, 400 customers come in.
- Radio Ad: $1,500 cost on average, 100 customers come in.
- Newspaper Ad: $800 cost on average, 80 customers come in.

This isn't that great of a return on investment. Here is why:

- Television Ad: $10 spent for every one customer.
- Radio Ad: $15 spent for every one customer.
- Newspaper Ad: $10 spent for every one customer.

This means that each customer who comes in must spend at least $10 to $15 so you can make back the money you spent on the promotion. With promotional pens, you spend very little but you can reach so many people and the return on investment is huge. Here is how:

1. The pen is given to a customer and each pen has your company name and logo on it.
2. The customer uses the pen and sees your company name and logo and that creates brand awareness.
3. The customer loses the pen or something accidentally takes it, and they see the brand name and begin to remember your company.

Over the course of its life, the pen can be used by 50 to 100 people. Roughly 10 percent of those customers will come in. That means the following:

- Promotional Pen: $2 cost on average, five to 10 customers come in.

This means that you are spent less than a dollar for each customer that has come in. That means you are saving a lot of money but getting business nonetheless. You can also spend $2,000 on 1,000 pens and get 5,000 to 10,000 customers in as a result over the years.

Promotional products like pens are being used more and more by companies because they are cheap, rewarding and highly effective. As a company who wants to make money and get customers, you need to look at promotional pens as a way to market yourself. As a small business, you can make a lot of money through this without having to spend too much money. It is win-win for you and for the customer who gets a free promotional gift.

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<h1>Promotional Pens Bring in Big Business</h1> Author: <a href='http://www.articleseen.com/profile_Amin Ramjee.aspx'>Amin Ramjee</a> Okay, so how does a two dollar pen help bring you in ten or even 100 times the amount you paid? Shouldn't you be promoting your company through radio, television and the newspaper? Isn't that a better use of your funds? Well, let's look at it this way.

- Television Ad: $4,000 cost on average, 400 customers come in.
- Radio Ad: $1,500 cost on average, 100 customers come in.
- Newspaper Ad: $800 cost on average, 80 customers come in.

This isn't that great of a return on investment. Here is why:

- Television Ad: $10 spent for every one customer.
- Radio Ad: $15 spent for every one customer.
- Newspaper Ad: $10 spent for every one customer.

This means that each customer who comes in must spend at least $10 to $15 so you can make back the money you spent on the promotion. With promotional pens, you spend very little but you can reach so many people and the return on investment is huge. Here is how:

1. The pen is given to a customer and each pen has your company name and logo on it.
2. The customer uses the pen and sees your company name and logo and that creates brand awareness.
3. The customer loses the pen or something accidentally takes it, and they see the brand name and begin to remember your company.

Over the course of its life, the pen can be used by 50 to 100 people. Roughly 10 percent of those customers will come in. That means the following:

- Promotional Pen: $2 cost on average, five to 10 customers come in.

This means that you are spent less than a dollar for each customer that has come in. That means you are saving a lot of money but getting business nonetheless. You can also spend $2,000 on 1,000 pens and get 5,000 to 10,000 customers in as a result over the years.

Promotional products like pens are being used more and more by companies because they are cheap, rewarding and highly effective. As a company who wants to make money and get customers, you need to look at promotional pens as a way to market yourself. As a small business, you can make a lot of money through this without having to spend too much money. It is win-win for you and for the customer who gets a free promotional gift.About the Author: DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of <a rel="nofollow" href="http://www.discountmugs.com">promotional products</a> from wine glasses and shot glasses to tote bags and <a rel="nofollow" href="http://www.discountmugs.com/nc/category/promotional-pens">pens</a>. Article Source: <a href='http://www.articleseen.com/Article_Promotional-Pens-Bring-in-Big-Business_15371.aspx'> http://www.articleseen.com/Article_Promotional Pens Bring in Big Business_15371.aspx</a>

Article Source : http://www.articleseen.com/Article_Promotional Pens Bring in Big Business_15371.aspx

Author Resource :
DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of promotional products from wine glasses and shot glasses to tote bags and pens.

Keywords : promotional products, wine glasses, shot glasses, tote bags, pens,

Category : Business : Business

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