Promotional Bags
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Posted On :
Jul-27-2010
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Article Word Count :
533
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Promotional bags are used by people more than any other promotional item. This is because these bags are readily available and are free alternatives to buying new carriers. As such, the value of promotional bags is immense when it comes to marketing the image of a company or even a personal brand image. Therefore, care must be given to the design and marketing stages of these items
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Are you thinking of promoting your business to attract more customers? Obviously, you must have thought of using promotional items to do so other than putting out ad and sending out marketing guys. Promotional bags can do the same for you and the best part about it is that these are long-term advertisements. These bags will not only advertise you to the world but will also enhance the bond your business shares with its customers.
Promotional bags are usually gifted at conferences, fairs and to loyal customers. They come in many types right from polythene bags to corporate laptop bags. What kind of material and what design you chose shall determine their worth to the recipients.
The cheapest of all options is to use polythene bags, but the modern-day environment minded public may not accept these promotional items since they are anything but eco-friendly. Rather, using jute and cloth bags with a logo printed across their face can be a brilliant promotional idea especially for fairs. People frequent fairs to browse the various offerings of the many stalls present and inevitably collect many memorabilia. Gifting them a neat jute promotional bag, will not only advertise your brand but also give them something to carry their extras in to home. Moreover, jute and paper bags can accommodate better and fancier designs than polythene bags, therefore, shall allow you to liven up these items with color and style.
Backpacks, rucksacks and laptop bags although costlier options than paper bags, are, however, leading corporate memorabilia. When these promotional bags are marketed towards the right crowd, they can work better than just ordinary advertisements. The important thing to remember here is to make sure that these items are matched with the recipients. After all, a backpack has no use for an executive rather a laptop bag would come in handy to him. Similarly, the sex and age of the recipients should also be kept in mind when choosing the right bags.
Once the type of bag is decided upon, the next step involves designing the logo and brand name on it. This is an immensely vital step in the entire process of promotion. The golden rule that most advertising companies follow is, not to make the bag a stand out advertising vehicle neither hide the logo away from public view. There is a thin line between over advertising and under advertising with promotional items. If the balance is maintained, then the recipient will not mind using it for long and caring it around where ever he goes. As with any advertising medium, the design and color scheme here plays a crucial role too. Choosing safe background colors and keeping the design and logos to the minimum is a safer bet.
Promotional bags are used by people more than any other promotional item. This is because these bags are readily available and are free alternatives to buying new carriers. As such, the value of promotional bags is immense when it comes to marketing the image of a company or even a personal brand image. Therefore, care must be given to the design and marketing stages of these items.
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Article Source :
http://www.articleseen.com/Article_Promotional Bags_27112.aspx
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Author Resource :
Good quality promotional bags last longer, including the printing. They are one of the more popular promotional items for businesses these days.
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Keywords :
Promotional Bags, promotional items , marketing items,
Category :
Business
:
Marketing
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