Press release example
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Posted On :
Sep-08-2011
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Article Word Count :
533
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This article speaks about the importance of press releases in the marketing world of today and how press release examples can enable you to write successful press releases.
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In today’s marketing world, the words to go by are efficiency, effectiveness and economical, this is so because the business world of today has become extremely competitive, with each passing day comes a new competitor hence one needs constant marketing to stay in the lime light and above others. But in todays time economy is going down , hence one can’t rely solely upon TVC’s, radio commercials or other orthodox marketing techniques, as they not only require time, but also require money and if small businesses begin to rely just upon them, than they would soon be greeted by bankruptcy. Therefore most companies have made Press releases as an integral part of their marketing strategies, since press releases are effective, efficient and economical and can spread your message whether marketing or public relational, in the fastest possible manner to the masses.
A Media release is any newsworthy statement which is written or recorded and distributed to various media professionals like various columnists, authors, anchors etc. in a bid to gain publicity for a product, business, service, company or an upcoming event . The publicity is gained once the media release inspires a journalist to write an article based upon the press release which would get published in various magazines and other media, or produce a newspackage etc.
But to make an impression upon the journalist one needs to have a killer press release at hand, but writing a press release can be a hassle for a new bee , since a news release has many criterias which need to be fulfilled, and if one of them is not catered to, than rejection of the news release is imminent.
Therefore one must go through various press release examples which have been published by various popular newswires. By looking at a press release example you can easily understand the number one criteria, which can also be termed to be the most important one, which is getting the format of the press release right. As getting the format wrong is the number one reason as to why press releases tend to be rejected.
Apart from understanding the basic anatomy of the structure of a press release you can understand how a press release is to be written for example the one thing you would instantly observe would be that no matter how many press releases you look at no press release would be written in the first or the second person context, all would have been written in the third person. Apart from that you would also be able to understand from looking at various press release examples is that the sentences written would all be written in a very simplistic way and they all would be short, no flowery language would be used and if any technical term is used its meaning would have been explained.
These were just a few examples of how a press release example can help you. So before writing any press release go through various examples as it would help you understand and equip you with the knowledge and tools of writing a successful press release.
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Article Source :
http://www.articleseen.com/Article_Press release example_80803.aspx
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Author Resource :
This article is a part of the marketing campaign of Johnson white who is a marketing head,advertising ways with whihc you can write a successful press release. For further understanding visit press release example
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Keywords :
press release example, media release, news release, example, help,
Category :
Writing and Speaking
:
Writing
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