People getting the message about franchising

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<h1>People getting the message about franchising</h1><strong> Author: <a href='http://www.articleseen.com/profile_Fiona Taylor.aspx'>Fiona Taylor</a></strong><br /><p>A thousand people have now registered for a free online pre-entry franchise education program aimed to create better informed franchisees and reduce conflict. The pre-entry franchise education program, developed by Griffith University’s Asia-Pacific Centre for Franchising Excellence and funded by the Australian Competition and Consumer Commission (ACCC), was launched on July 1, last year. Asia-Pacific Centre for Franchising Excellence Director Professor Lorelle Frazer said it was great to see so many people take advantage of the free franchise education. “The Centre developed the program following franchise conflict research findings, which highlighted a need for franchisees to do more research or ‘due diligence’ before signing a franchise agreement,” Professor Frazer said. “The research found many franchisees enter franchising with unrealistic expectations, which can later cause conflict in the franchise relationship." “Prospective franchisees are also anecdotally notorious for not investing in in-depth research and advice before entering franchising so we sought funding from the ACCC to offer the program for free.” With the program also being offered online there really is no barrier (and no excuses) to accessing the program, Professor Frazer said. The free online pre-entry franchise education program consists of five modules, with each module taking about 40 minutes to complete. The modules are a combination of video, audio and text and include an assessment quiz at the end to test the participants’ understanding of the content. Upon successful completion of the quiz the recipient receives a certificate of completion. “The idea was to create easy to understand pre-entry franchise education that provides an overview of what franchising is, describes common mistakes and prompts questions to ask, which can be completed on your lunch break,” Professor Frazer said. “Conflict levels in the Australian franchise sector are relatively low, with only 2 per cent of franchisees involved in a serious dispute with their franchisor; however, the less conflict the better.” Not only has the program attracted 1,000 people in six months, a number of franchisors are incorporating the pre-entry franchise education program into their franchisee recruitment processes. More information on the free online pre-entry franchise education program is available at: www.franchise.edu.au/pre-entry-franchise-education.html Further information on the franchise research into franchise conflict can be found on the Centre's website: www.franchise.edu.au</p><strong>About the Author:</strong><br /> <a rel="nofollow" href="http://www.franchise.edu.au/pre-entry-franchise-education.html">Free online Pre-entry Franchise Education Program</a> <a rel="nofollow" href="http://www.franchise.edu.au">Asia-Pacific Centre for Franchising Excellence</a> <a rel="nofollow" href="http://www.franchise.edu.au/franchise-research.html">More on the Centre's Franchise Research</a><p> Article Source: <a href='http://www.articleseen.com/Article_People-getting-the-message-about-franchising_47792.aspx'> http://www.articleseen.com/Article_People getting the message about franchising_47792.aspx</a></p>

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Keywords : franchise education, franchisee, franchise research, franchise conflict, franchise, franchising, Asia-Pacific Centre for Fran,

Category : Business : Business