Pens As Effective Marketing Tools
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Posted On :
Mar-09-2010
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Article Word Count :
512
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Pens are capable of becoming a potent promotional marketing tool when backed by an invaluable, suitable and imaginative initiative. There are ample opportunities to promote your products in the market, but you must do some initial research.
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Pens are capable of becoming a potent promotional marketing tool when backed by an invaluable, suitable and imaginative initiative. There are ample opportunities to promote your products in the market, but you must do some initial research.
In current times, everyone is cutting back; interest rates are plummeting and Advertising & Promotions budgets have been brutally slashed. Yet, your Company still needs to be put out there. So what can be done? The answer may very well lie in bespoke pens. Customized pens will exchange hands approximately 5 times. Think about it. You get 5 times worth of marketing and promotion for the exact same price. That is definitely value for money.
Made-to-order pens are one of the most efficient instruments in the promotional product business, and let us not forget the fact that the stationery industry dominates 29% of the promotions sector. Advertising budget cut? No problem. The customized pen is perfect, as it is durable, inexpensive (not cheap, there is a difference) and lightweight. Plus, everyone uses pens, and would welcome receiving one. You can disseminate these pens to everyone on your mailing list, and still have enough to send to potential clients.
The design choices are infinite. You can pick colors which complement your Company to choosing a finishing in accordance to your budget limitations. You do not need to invest in expensive pens, unless they're meant for your top clients. There are many versions available which can be made to look trendy and elegant. Find a trustworthy supplier who can best advice you on which ones to select. You will not regret it.
Just because business is sluggish does not mean there is nothing you can do to promote your brand consciousness. With a little imagination, you can get your Company's vital information such as website, contact details and merchandise to the masses.
One of the reasons why personalized pens are so well-liked is because it actually works; it is affordable advertising and promotions with minimum hassle. Your customers/ clients base will definitely appreciate the gesture; that even in tough times, they are still your number 1.
Early on, it is mentioned that you must first do some research into what is available to you. Ensure that ample time is allocated for the purpose of dispensation, proofing, manufacturing and shipping of your customized pens. Always remember to scrutinize proofs to ensure the color and design chosen is what you really want. The key here is simplicity, elegance and function all rolled into one. Too much information and your pens become useless marketing tools. Too little and no one will know what your Company is all about.
One of the proven successful methods of pen allocation would be at tradeshows. Since a lot of free goodies are given out during these conventions, why not step on the bandwagon. Thousands of people attend tradeshows; and this may very well be the perfect marketing gimmick for your Company.
Everyone covets the free and stylish customized pen. They may be inexpensive, but they work.
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Article Source :
http://www.articleseen.com/Article_Pens As Effective Marketing Tools_12872.aspx
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Author Resource :
DiscountMugs.com is a large distribution company based in Miami, Florida. They are web-based and factory-direct which allows them to keep prices lower than the rest of the competition. They also have a huge selection of products from coffee mugs and travel mugs to wine glasses and promotional pens. For more information on wine glasses visit Discount Mugs.
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Keywords :
pens, Discount Mugs,
Category :
Business
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Marketing
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