Party City Partners with Madison Square Garden
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Posted On :
Jan-31-2011
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Article Word Count :
428
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A new partnership makes Party City the Madison Square Garden's "official party store." Party City celebrates the relationship with Knicks Kids Day on December 12, 2010, and sponsors special activities for young fans.
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Party City today announced a joint marketing agreement with the Madison Square Garden, making Party City Corporation The Garden's "official party store." Party City is America's largest party supplies retailer, and Madison Square Garden is the world-famous arena that serves as home to the New York Knicks, New York Rangers, and New York Liberty, and as a popular venue for concerts, shows, and events.To kick off the partnership, Party City will sponsor a Knicks Kids Day at the Knicks vs Denver Nuggets basketball game at Madison Square Garden on December 12. Kids of all ages are invited to participate in fun pre-game activities, and Party City will award prizes throughout the game. The the "wild-n-crazy" ZOOperstars, featuring characters like Mackerel Jordan and Dennis Frogman, will perform at halftime.Members from Knicks City Kids will be on special assignment interviewing players, introducing the starting line ups, and taking photographs during the game. They will also attend the post-game press conference with Coach Mike D'Antoni."We are thrilled to partner with World's Most Famous Arena," says Lisa Laube, president of Party City. "As the leading party specialty store, no other retailer is better suited than Party City to become Madison Square Garden's official party store. The opportunity to engage families and sport fans in-arena, as well as provide inspiration for the ultimate in-home viewing parties with our incredible selection of party supplies, is exciting for Party City."ABOUT PARTY CITYParty City Corporation is America's largest party goods chain and a leading retailer of Valentines Day Party Supplies, Christmas decorations, birthday party pinatas, Easter Bunny costumes, and other specialty party supplies. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. To learn more about Party City, please call 1-800-477-4841 or visit partycity.com.ABOUT MADISON SQUARE GARDENMadison Square Garden is a fully-integrated sports, entertainment and media business. The company is comprised of three business segments: Sports, Entertainment and Media, which are strategically aligned to work together to drive Madison Square Garden's overall business. Madison Square Garden Sports consists of owning and operating sports franchises, including the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Connecticut Whale (AHL). Madison Square Garden Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Radio City Rockettes. Madison Square Garden Media consists of several TV and radio networks, regional sports networks, and the Fuse Networks, national television network dedicated to music. Madison Square Garden Media is also responsible for managing interactive initiatives across all business segments.
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Article Source :
http://www.articleseen.com/Article_Party City Partners with Madison Square Garden_44134.aspx
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Author Resource :
Party City Corporation is America's largest retailer of Christmas nativity costumes, Kwanzaa decorations, Mardi Gras masks, and other theme party supplies.
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Keywords :
party city, madison square garden, msg, new york, knicks, rangers, liberty, knicks kids, party supplies, party store,
Category :
Business
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Public Relations
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