Party City Initiates Campaign for Keeping Babies Safe
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Posted On :
Nov-16-2010
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Article Word Count :
382
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Part City partners with Keeping Babies Safe to raise money for parent education and promote awareness of crib safety.
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Party City has begun a national campaign to raise donations for Keeping Babies Safe educational programs. Customers will be able to support the cause with dollar donations, collected at the register at more than 600 Party City stores. Keeping Babies Safe (KBS) is a non-profit organization that raises awareness about unsafe cribs and sleep environments and teaches parents how to prevent injuries to infants.
Party City's in-store promotion of Keeping Babies Safe will continue until December 31, 2010.
"Protecting your child is a parent's top priority, and Party City is proud to support KBS," says Lisa Laube, President of Party City. "There are so many moments to celebrate during a child's first year of life, and Party City has everything parents need to celebrate all of their baby's milestones, from baby showers and welcome home parties to first birthdays and christening ceremonies."
In the past two years alone, 11 million cribs have been recalled for safety reasons. Cribs are the leading cause of death and injury among all nursery products.
"Our new partnership with Party City will help us raise the necessary funds to share critically important safety information on how to avoid suffocation, strangulation and entrapment risks in the sleep environment," says Joyce Davis, president and cofounder of KBS. "As a mother who lost her own son due to an unsafe sleeping condition, I am personally grateful for Party City's enthusiasm and dedication to this worthwhile cause."
ABOUT PARTY CITY
Party City Corporation is America's largest party goods chain and Halloween retailer, operating more than 600 stores throughout the United States and Puerto Rico. As a part of Amscan Holdings, Inc., Party City is among the more than 900 specialty party stores that AHI either owns, operates, or franchises. To learn more about Party City, please visit partycity.com.
ABOUT KEEPING BABIES SAFE
Keeping Babies Safe (KBS) is a 501 (c)(3) nonprofit organization that provides education, assistance and leadership in keeping babies safe from preventable injuries associated with unsafe cribs and unsafe sleep environments. KBS is a reliable, free, information resource for parents that provides crib and sleep safety information, product recall information and safety tips so parents can be vigilant about keeping their children safe. For more information, please visit keepingbabiessafe.org.
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Article Source :
http://www.articleseen.com/Article_Party City Initiates Campaign for Keeping Babies Safe_42037.aspx
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Author Resource :
Party City Corporation is America's largest party goods chain and a leading retailer of Mardi Gras costumes, baby shower favors, Easter baskets, and other specialty party supplies.
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Keywords :
baby, babies, infant safety, cribs, injury, keeping babies safe, party city, education, program, donation, charity,
Category :
Business
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Public Relations
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