Packaging Design – Indispensable Part of Marketing
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Posted On :
Jan-29-2012
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Article Word Count :
416
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Display shelving and packaging design are indispensable part of marketing. With the help of effective merchandising, you can increase retail sales and achieve success.
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Merchandising solutions like display shelving, shop displays, packaging design, etc. have different aspects of selling a product. It does not simply involve selling products to people who need them, but generating interest in the product to sell it.
Visual merchandising refers to whole range of activities for selling supplies. It involves multifaceted purposes like packaging design, pricing and promotion including display at stores. Due to high competitive times, hardly anything can be sold without considering merchandising.
The objective of merchandising is to generate an interest of the product in customers. It is very important to sustain the interest and to sell that product based on the requirement of customers. It involves product design, packaging, costs and its promotion. The promotion of product brand and slogans used for sales are indispensable part of merchandising.
If products are not displayed in an attractive and appealing way, then products will have hard time selling. For instance, packaging design and display shelving should be attractive enough to allure customers. Items should reflect the brand identity in an effective way. If your business sells kid’s products, then package should have cartoon characters imprinted on it. Similar to packaging, items cost should not be kept very high or very low. The price should be affordable enough to attract budget-conscious people as well.
Retail merchandising deals with all the aspects of store like which items are required and the display shelving used in the stores and promotional methods employed by stores. It includes proper display in an eye-catching way to sell goods. To get a strong foothold in this competitive world, it is very important to consider visual merchandising. It helps to increase sales through effective and sensible display of items in a store.
Sales are highly dependent on effective and efficient merchandising. Retail organizations, who consider this aspect, are the most successful ones in the market. While those who fail to establish a link between merchandising and sales have to constantly struggle to sell their products.
Visual displays which you use in your store should suit customer’s need and taste. It should allow them to view and scrutinize each item and should be capable of making things clear to the buyers without the need for any assistance.
To know about the use and importance of display shelving & packaging design, it is very essential to educate yourself about it. Hence, merchandising plays important role in marketing products.
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Article Source :
http://www.articleseen.com/Article_Packaging Design – Indispensable Part of Marketing_140638.aspx
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Author Resource :
The Author is a professional service provider for display shelving, product marketing, inventory management, mystery shoppers, and visual merchandising. One can hire the staff and boost up his product or service sale in the most effective way.
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Keywords :
display shelving, inventory management, mystery shoppers, visual merchandising,
Category :
Business
:
Advertising
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