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PR 2020 Consulting Takes Up the Challenge as an Inbound Marketing Agency
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Posted On :
Oct-28-2011
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Article Word Count :
500
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The PR and marketing industry is evolving to embrace the new realities of a brave new online world that has triggered a mass-market revolution that has made conventional PR and marketing agencies obsolete.
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The PR and marketing industry is evolving to embrace the new realities of a brave new online world that has triggered a mass-market revolution that has made conventional PR and marketing agencies obsolete. It’s all about inbound marketing that has been enabled by the technical evolution of the internet into a consumer-centric vehicle especially with the start of the Web 2.0 phenomenon. Cleveland based PR 2020 Consulting has been in the cusp of this compelling marketing trend since 2008 when its founder and CEO Paul Roetzer boldly forecasted the inevitable path to it and the sure-footed transformation of his PR firm into a well-versed inbound marketing agency that it is today.
What to Expect from the New Inbound Marketing Trend
If you are a marketing or PR firm, you need to think critically ahead to know and anticipate where the market is headed the better to offer a more responsive and higher value marketing service. Gone are the old advertising and promotions model, especially when your clients are predominantly getting their revenues online. You need to learn and expand your knowledge with the emerging tools to weather the Web 2.0 challenge. There is no way to resist an overwhelming change in the way products and services are marketed online. For PR firms and businesses alike, welcome to the new age of online inbound marketing. You should have started learning the tricks of the new marketing paradigm yesterday. But it’s never too late. People can always catch up. Companies like PR 2020 Consulting have simply signaled the way to go. What you do after that is what will give you the competitive differentiation to win more clients.
The term inbound marketing was first introduced by Brian Halligan and Dharmesh Shah who were co-founders of HubSpot which since four years back, has been a major business partner of PR 2020 Consulting. Inbound marketing involves permission-based marketing strategies where your customers choose to know about your products and services by using keywords to search for you, along with other means like subscribing to RSS feeds, and vising your blog and other social media sites. This is the direct opposite of conventional outbound marketing where you have the customer passively taking in advertisements, direct mail and telemarketing about a product or services whether they like it or not.
What this means is obviously a radical departure from the way products and services are marketed. Inbound marketing is content-driven, but unlike advertorials, the content needs to come alive through podcasts, blogging, eBooks and online articles in e-zines, product reviews, social media sites and even as videos in such media sharing sites like YouTube. In a highly competitive online commerce, content that thrives in the social mass collaboration, viral consumer-generated discussions and social networks is the most potent marketing weapon that innovative PR firms like PR 2020 can exploit to give its clients the arsenal to meet the challenge of 21st century online commerce.
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Article Source :
http://www.articleseen.com/Article_PR 2020 Consulting Takes Up the Challenge as an Inbound Marketing Agency_97223.aspx
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Author Resource :
PR 2020 consulting has become one of the leading agencies in online inbound marketing that offers only the most advance in search engine marketing tools. To this end, 2020 consulting has been busy spreading the values of 21st century marketing to companies that look to the internet as their mean revenue source.
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Keywords :
2020 consulting,
Category :
Business
:
Customer Service
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