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Online Reverse Auction – An Easy Accessibility & Effective Price Management

Posted On : May-05-2010 | seen (2044) times | Article Word Count : 498 |

The concept of reverse auction is not the same as that of normal auctions taking place from earlier days. In an auction, the buyer is facilitated to place a bid he/she thinks to be suitable on the amount of a displayed item & hopes it would be the highest of all the bids placed for the particular item which will enable him/her to purchase the item. But in reverse auction, the purchaser gives an advertisement on the requirement of a service or item.
Reverse auction is the best option for all those showing interest in e-purchasing & online auctions. It is also referred by many as procurement auction, online reverse auction, e-sourcing, sourcing event & e-auction. The concept of reverse auction is not the same as that of normal auctions taking place from earlier days. In an auction, the buyer is facilitated to place a bid he/she thinks to be suitable on the amount of a displayed item & hopes it would be the highest of all the bids placed for the particular item which will enable him/her to purchase the item. But in reverse auction, the purchaser gives an advertisement on the requirement of a service or item. The interested parties then start bidding for the amount they are most likely to get in exchange of providing the mentioned item or service. And the one who bids for the lowest amount will get the assignment or project.

The reverse auction is taking place online these days & are popularly called online reverse auction. The online reverse auction usually starts with the meeting between the purchaser & the seller, who is the market maker in real sense. Both the seller & buyer discuss in details about the desirable service in the meeting. Several other things such as the budget of the sought after service, the necessary materials for the job & the time period needed to finish the job find place in the discussion. When the buyer shows deep interest in any item, a few things like quality of the item & age of the item are discussed before finalization of the auctioning process. Thus purchase through online reverse auction enables the companies & individuals to save 10-40% on the purchased item. Thought reverse auction requires a lot of planning but are very useful & can help purchasers to save on their valuable time.

The growing popularity of online reverse auction has given rise to an increased instance of e-purchasing & supplies online. Presently the reverse auctions are supporting more than 20% of business owners to sell their service or supplies online. The online reverse auction is considered a special event where buyers can have the fun of e-purchasing while choosing from widely available reverse auctions & enjoy the savings as well as simplified buying process. Both the buyer & seller should attend online reverse auctions as they offer so many benefits that can be hardly ignored. One of the most important things is that buyers would get flexibility in the pricing of purchased items. By taking part in such auction, the buyer would be able to save considerably on distributor margin & marketing expenditure. Most of the buyers are seen appreciating the reverse auctions due to their dynamic bidding procedure, easy accessibility & effective price management together with the benefit of direct negotiation. That’s why it is highly recommended for selling of huge quantity of goods, capital goods, periodical rate contracts & direct materials.

Article Source : http://www.articleseen.com/Article_Online Reverse Auction – An Easy Accessibility & Effective Price Management_17956.aspx

Author Resource :
HedgeHog offers a unique combination of On-demand Software, Online Reverse Auction , etendering, Global Sourcing Solution , Demand Aggregation , e sourcing, ePurchase, Expert Consulting, Responsive Customer Service, Affordable Monthly Subscription Fees and Worldwide Procurement Expertise.

Keywords : Reverse Auction, eAuction, Online Reverse Auction, Reverse Auction Software, Online Procurement, Reverse Auction Application,

Category : Internet Business : Auctions

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