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Nike's Wisdom
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Posted On :
Dec-12-2011
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Article Word Count :
507
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In the present planet the marketing tactic is in variety. The art of communication is the strategy Nike has adhered to at all times. And sure enough it had achieved one after another achievement.
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As the individuals now have payed more awareness to the wellbeing of physical condition, the manufacture of sportswear has been converted into a promising province in the clothing industry. The blend of fashion and sports has been prevailing both in the professional sportswear and the daily leisure sportswear. Furthermore, fashion even has absorbed the essence of sports in the design. The opinion of blending the fashion and the essence of sports has been adopted by many trade names, Nike, the titan in its field is an outstanding example. And as a result, the relation between the trademark and the folks has been drawn closer and closer due to the strategy.
The ad that the owning of Nike means the mastery of sports had played a huge role in the crash of folks' life. It knew well the importance of the art of communication. It has shaped the opinion that exchange of ideas in the persons comes first and foremost. The modification of the advertisement strategy made the brand known to the ordinary persons.
Thanks to the promotion on the air-filled shoe-pad, much more recognition had fallen onto the trademark. Nike had made use of TV ads to establish its public name. Its mark could be seen in about every place. Almost no public place had been overlooked. And because of its communication tactic, it had defeated the Reebok and been a new leader in the manufacture of sportswear in America.
Amid all kinds of marketing tactic, the trade name has payed more heed to the art of communication. The youth market is a most crucial sally port for the brand name. It is an undeniable fact that the youth are full of life in thoughts and deed. They are full of imagination and fantasy. They have a zealous passion for the sports and the sports heroes. As a result, the brand has fully made use of the psychological phenomenon. It has established cooperation with countless excellent and hopeful athletes, like Michael Jordan and Andre Agassi. Through the promotion of the big stars, the self-awareness might be awakened amongst the youthful consumers. During this course, the brand has deeply taken root in the heart or mind of the consumers.
The slogan "just do it" was firstly adopted in 1988. It was venerated as one of the five paramount advertising slogans by the famous Advertising Age magazine. Nike as well had encountered a declining stage because of the financial depress and the big figure, Michael Jordan's retire. It was enforced to take a few unpleasant measures to cope with the situation. In face of the trouble, the Wieden Kennedy advertising agency had designed a brand new slogan for the trade name. That was, I can. The trade name seemed to use the slogan as a suggestion to show that it had the capability to tackle the crisis and return to its golden phase.
In different stage Nike has adopted discrete strategy. And all of them have brought it to accomplishment.
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Article Source :
http://www.articleseen.com/Article_Nike's Wisdom_117510.aspx
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Author Resource :
The nike lunarglide 3 has put many marketing tactic into application. The nike lunar eclipse has made a hit through the art of communication.
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Keywords :
sport, health, fashion,
Category :
Business
:
Sales
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