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Modern Advertising Methods Used By Corporations
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Posted On :
Jul-26-2011
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Article Word Count :
364
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Today for a corporation to survive in the market, it has to be very creative because the competition is so brutal.
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Today for a corporation to survive in the market, it has to be very creative because the competition is so brutal. A business has constantly come up with creative ways of getting its message across to the potential customers.
Companies have been using promotional items like cups, mugs, pens and flash drives to gain brand recognition. The reason behind this is that these items are durable and play a practical function in addition to promoting the brand.
Some firms have decided to be proactive and go to where the customers can be found. They put up marquees and station their customer representatives and sales team at these locations. This is in addition to sponsoring certain events whereby they take the opportunity to advertise their brand. This type of advertising is fast and efficient as unlike in a trade fair where there are many tents, the firm’s lone large tents stands out like a sore thumb drawing curious passersby to it.
In addition, party tents, camping gear and pavilions are also used in the same way; with a company’s advertisement usually printed on the canvas so that a firms’ message can be advertised wherever the tent is used.
Apart from offline advertising methods used by corporations, there are other methods used online including the use of certain color combinations in web pages and banners. The most popular colors are blue and orange. It has being established that people tend to buy more from a site that uses particular color combinations when compared to sites with neutral colors.
Another online advertising method preferred by corporations is the use of interactive adverts which prompt users to click on them in order to see more of the advert, for instance, an advert that has an incomplete song. Or marquees for sale by a company may not be shown in full at a website; rather only part of it is put on display and a customer willing to see it has to click on the advert to view it in full.
These are just a few methods used by corporations in order to stay relevant in the market and attract more customers.
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Article Source :
http://www.articleseen.com/Article_Modern Advertising Methods Used By Corporations_68930.aspx
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Author Resource :
party tents,
marquees,
marquees for sale
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Keywords :
marquees for sale , party tents, marquees,
Category :
Arts and Entertainment
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Arts and Entertainment
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