Mobile Consumer Goods CRM Solutions Deliver Sales Force Effectiveness
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Posted On :
Sep-15-2011
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Article Word Count :
492
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For Consumer Goods Organizations, Mobile Consumer Goods CRM solutions are sure to deliver the Sales Forces effectiveness. But there are many important factors a Consumer Goods Organization should not overlook before investing into the mobile consumer goods retail execution solution.
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When looking for a mobile consumer goods retail execution solution, there are a number of factors to consider. The most important as regards to consumer goods CRM is that it is an on-demand field force system with consumer goods-specific functionality available on many different mobile devices.
First, you should look for a company with a long history of providing the consumer goods industry with innovative tools to increase productivity and field efficiency. In the past, consumer goods companies had few options when seeking an on-demand field force solution from a company with deep domain expertise. Now, you can find companies that deliver industry knowledge as well as technological advances sought by today’s consumer goods leaders.
iPhones, iPads and Android devices have all gained a significant market share in the mobility market. These new devices are affordable, lightweight and feature merged technologies. They’re basically a computer with internet capabilities, a phone, a camera and a GPS, all in one device. They are finger-friendly and easy to use. For businesses they represent an alternative to other mobility platforms, (such a Windows Mobile) that is affordable, lightweight, easy-to-use and popular with field forces.
Consumer Goods companies would be well advised to look for CRM software that is designed to run on a wide-range of these platforms, including Android Phones and tablets and iPhones and iPads, future proofing your investment in this technology and allowing you to always choose the best device for you at the time of your purchase. Importantly, make sure the consumer good CRM software architecture is not device dependent. New devices are constantly appearing on the market, so you should always be able to choose the one the represents the best value.
The next thing you should look for is that the consumer goods CRM system should be easy to learn and use. All the tasks associated with a store visit should be able to be automatically downloaded onto the rep’s device. It is helpful if they are configured by store and user role to follow the reps flow throughout the store. The finger-friendly native navigation that allows the store visit to be quickly completed should give the rep more time to look for opportunities within the store or complete more store visits during their day.
Your mobile CRM software should use role based configuration to only have the features any user needs to complete the job. This means the system is easier to learn and use; allowing in-store tasks to be completed quickly.
Again, when looking for consumer goods CRM, make sure the offering provides a future-proofed solution on many different types of mobile devices, available on-demand or on-premise, from a credible vendor specifically experienced in working with consumer goods organizations.
To learn more about crm software, consumer goods crm or direct store delivery, log on to stayinfront.com
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Article Source :
http://www.articleseen.com/Article_Mobile Consumer Goods CRM Solutions Deliver Sales Force Effectiveness_82224.aspx
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Author Resource :
The author of this article finely details out how the Mobile Consumer Goods CRM solutions can increase the sales force effectiveness of a CG Organization and what points should be taken care of while investing into one. More information on Retail Execution Solution.
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Keywords :
Consumer Goods CRM, CRM Software, Mobile Consumer Goods CRM Solutions, Retail Execution Solution,
Category :
Computers
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Software
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