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Maruti Kizashi looking for Creative Alliance

Posted On : Oct-25-2010 | seen (988) times | Article Word Count : 410 |

Maruti has a fair share of more than 50 per cent of the Indian Auto Market making it the biggest car manufacturer in Inida.
Maruti has a fair share of more than 50 per cent of the Indian Auto Market making it the biggest car manufacturer in Inida. Offering 14 brands in more than 140 models starting from Maruti 800 to , Maruti is gearing up to launch Maruti Kizashi in the Indian Market and entering the mid sized car segment. The stunner Maruti Kizashi has been crafted for excellence. Maruti Kizashi, a sports sedan, is styled and engineered to become an instant winner in the auto market. Maruti are hunting for creative partners for the new wheeler. Maruti's investor agencies such as Publicis Capital, Lowe Lintas and Dentsu Creative Impact are battling against each other to gear up for the new Kizashi. The initial discussions are over with Maruti and they are soon stepping on the next level of presentations.

As per the insiders, Maruti Kizashi will giving direct competition to Honda Civic. Maruti will launch Kizashi with more features with a price range of Rs. 10-12 Lacs. According to industry experts, Kizashi is the company's ticket to enter the mid segment car. Maruti Kizashi which was intially unveiled at the Frankfurt Motor Show 2007 was displayed in India during the Auto Expo held in Delhi early this year.

Maruti Kizashi will come with 2.4 liter engine armed with six speed manual transmission and CVT Technology with paddle shifts. It will offer power of 131 KW @ 6500 rpm giving maximum torque of 230@ 4000 rpm. The luxury D-segment car is anticipated to be an all-four-wheel-drive or a two-wheel-drive.

Maruti Kizashi has already been launched in US and Japan and is doing quite well. The car is manufactured by Suzuki, the Japanese auto giant and parent company of Maruti in India. The Kizashi was also featured in Tokyo Motor Show in the year following its debut in Frankfurt. Presenting it in many auto shows all over the world, Kizashi went on sale in Japan in October 2009 and US in December 2009.

Maruti is a 25 year company and is a trusted brand in India. With Kizashi, Maruti is coming in the mid-sized segment cars equipped with all features at low pricing. The sales graph of the company is high with its products in the top five selling cars in India. It is speculated that Maruti will be able to fill the white space, between the cars it manufactures, by launching the all new Maruti Kizashi.

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Keywords : Maruti Kizashi, Honda Civic, Maruti Ritz,

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