Marketing Tips for Entrepreneurs in Pittsburgh

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Mr William Hauselberg has 1120 Published Articles

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Marketing Tips for Entrepreneurs in Pittsburgh

Posted On : Nov-08-2013 | seen (1282) times | Article Word Count : 576 |

Pittsburgh entrepreneur services are reporting an increase in startups in the Pittsburgh area. This indicates that those who already own businesses should consider some marketing tips designed especially for entrepreneurs in order to promote their business and generate a strong customer base to combat the increased competition.

Repeat Yourself

One marketing tip that many Pittsburgh entrepreneur services recommend is telling people what their company does – over and over again. Many times, the entrepreneur assumes that everyone already knows what they do and are reluctant to keep mentioning their product or services. Consumers get a lot of information tossed at them on a daily basis, and it is easy for data to disappear in the noise of everyday life. Therefore, successful marketing, especially for the new business owner starting out, requires constantly discussing what the company offers, the benefits to the consumer and why the customer should choose their business over the competitor.

Set Goals

Just like any other business initiative, a marketing plan requires goals. Posting on social media, creating a blog and developing webinars are great ideas, but what is the ultimate goal the company hopes to achieve by creating such online marketing tools? Set goals that are measurable and attainable, although it is important to set some goals that seem unattainable as well. A goal of “get more customers” is not specific enough, while a goal of “get ten new customers in one month.” Is not only specific, but measurable as well.

Learn the Difference Between Visitors and Customers

Another mistake that Pittsburgh entrepreneur services find is businesses in the Pittsburgh area who look at the number of Facebook likes or the number of comments on their blog as customers. Only those who spend money at the business are customers, and those who simply like social media pages but never purchase anything are visitors, not customers. The key to a good Pittsburgh marketing campaign is to turn those visitors into customers. Consider offering discounts for Facebook likes or a free gift to those who mention the blog when they purchase an item. This encourages “visitors” to move from simply viewing information to actually purchasing items and becoming “customers.”

Test Runs are Critical

Many entrepreneurs come up with excellent ideas, and spend a significant amount of time talking about those ideas without ever putting them to the test. The best marketing advice is to stop talking about the ideas and put them into action. Although social media is an excellent free tool for promoting a company, not all the best marketing ideas are free, and there comes a time when testing a marketing plan will require an outlay of money. Plan accordingly and when the time comes to spread into paid advertising, learn as much as possible to be sure that the dollars spent give the best return on investment. Test the plan on smaller markets or with advertising that is less expensive, and if it is successful, expand the budget.

These simple marketing tips are easy ways to create a creative, successful marketing plan for any new Pittsburgh business starting out, and even for established businesses who are seeking an additional way to reach customers. For those who are having difficulty creating a good marketing plan for a startup or established business, seeking the assistance of a Pittsburgh entrepreneur service may be the answer, as they can provide advice, assistance and valuable information.

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<h1>Marketing Tips for Entrepreneurs in Pittsburgh</h1> Author: <a href='http://www.articleseen.com/profile_Mr William Hauselberg.aspx'>Mr William Hauselberg</a> Pittsburgh entrepreneur services are reporting an increase in startups in the Pittsburgh area. This indicates that those who already own businesses should consider some marketing tips designed especially for entrepreneurs in order to promote their business and generate a strong customer base to combat the increased competition.

Repeat Yourself

One marketing tip that many Pittsburgh entrepreneur services recommend is telling people what their company does – over and over again. Many times, the entrepreneur assumes that everyone already knows what they do and are reluctant to keep mentioning their product or services. Consumers get a lot of information tossed at them on a daily basis, and it is easy for data to disappear in the noise of everyday life. Therefore, successful marketing, especially for the new business owner starting out, requires constantly discussing what the company offers, the benefits to the consumer and why the customer should choose their business over the competitor.

Set Goals

Just like any other business initiative, a marketing plan requires goals. Posting on social media, creating a blog and developing webinars are great ideas, but what is the ultimate goal the company hopes to achieve by creating such online marketing tools? Set goals that are measurable and attainable, although it is important to set some goals that seem unattainable as well. A goal of “get more customers” is not specific enough, while a goal of “get ten new customers in one month.” Is not only specific, but measurable as well.

Learn the Difference Between Visitors and Customers

Another mistake that Pittsburgh entrepreneur services find is businesses in the Pittsburgh area who look at the number of Facebook likes or the number of comments on their blog as customers. Only those who spend money at the business are customers, and those who simply like social media pages but never purchase anything are visitors, not customers. The key to a good Pittsburgh marketing campaign is to turn those visitors into customers. Consider offering discounts for Facebook likes or a free gift to those who mention the blog when they purchase an item. This encourages “visitors” to move from simply viewing information to actually purchasing items and becoming “customers.”

Test Runs are Critical

Many entrepreneurs come up with excellent ideas, and spend a significant amount of time talking about those ideas without ever putting them to the test. The best marketing advice is to stop talking about the ideas and put them into action. Although social media is an excellent free tool for promoting a company, not all the best marketing ideas are free, and there comes a time when testing a marketing plan will require an outlay of money. Plan accordingly and when the time comes to spread into paid advertising, learn as much as possible to be sure that the dollars spent give the best return on investment. Test the plan on smaller markets or with advertising that is less expensive, and if it is successful, expand the budget.

These simple marketing tips are easy ways to create a creative, successful marketing plan for any new Pittsburgh business starting out, and even for established businesses who are seeking an additional way to reach customers. For those who are having difficulty creating a good marketing plan for a startup or established business, seeking the assistance of a Pittsburgh entrepreneur service may be the answer, as they can provide advice, assistance and valuable information.
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The author has an immense knowledge on Pittsburgh entrepreneur services. Know more about Pittsburgh entrepreneur services related info in his website.

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