Marketing Skills Paramount in Corporate Condo Rental
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Posted On :
Sep-05-2011
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Article Word Count :
916
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The industry of offering extended stay luxury suite rentals came into existence when it became apparent that something was needed as an alternative to hotels for executives visiting other cities for any length of time, perhaps with family. The confinement and astronomical expenses of months of hotel living are impractical; a furnished house or luxury apartment allows the visitor to have a kitchen, building facilities, and a relaxing office space in which to carry out his corporate mission.
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Corporate Suite Rental companies make arrangements for leasing units for roughly 3 to 9 months in most cases. Certification is required to enter the field…those who want to become certified need more than a pulse and a license fee on hand; there is an exam to pass. Other requirements include high school equivalency and experience (at least 2 years) in the industry or a related sector like hotels, real estate, or property management.
The test is given to assure that the candidate has skills in the 3 necessary areas that will give the new certified corporate housing professional the ability to succeed: operations, financial management, and marketing. People skills can't be tested ahead of time - ostensibly those talents should improve over time but not everyone can maintain a calm façade in the face of fussy complaining customers. It takes a special kind of thick skin to smile happily while being raked over the coals over some insignificant detail.
Without good marketing there won't be any finances to manage so this is the starting point. One attraction of corporate housing is the price. It's about one-half the rate of a hotel without the endless extras of hotel stays - meals, phone call charges, room service, and so on. Your advertising budget for multimedia should be prioritized to use the most cost-effective road to recognition. The Internet is the most obvious place to advertise for many sectors and corporate housing has proven to return well in both pay-per-click and organic search.
Adwords, Adsense, and other pay-per-click models start bringing traffic immediately in real time. Due to the perception of commercialism in Adwords many searchers only click on websites in the organic results, so SEO has the highest return on investment after top 5 rankings have been achieved. Around 80% of random search takes place on the Google search engine and 80% of searchers find what they want in the top 5 search results. The place to be therefore is in Google's top 5 with at least 8 - 10 good keywords.
An SEO linking program should include optimizing and linking a YouTube info video or ad about your business entity. The URL would go into the linking through articles since YouTube page addresses are dynamic URLs rather than whole domains so an editing capability should be available should there be updates and replacements in the future that would produce a different URL address. Inserting the new URL allows the page to keep the traffic since the keyword anchor text stays the same.
Once a YouTube clip gets visible the effect is to capture the eye in an age where people would rather watch than read. The web searchers get more adept and have subconscious awareness that YouTube displays related suggestions to solve the search parameters. Attention spans are getting shorter and devices are getting smaller; a cell phone search is a great place to bring up a YouTube ranking since audio and video exist on the same platform so there is an element of entertainment. The ad must be enticing and compact enough to capture at least 3 seconds of the user's attention or the eye may wander to the back button.
A link to the website can be placed below the YouTube video with room for optimization descriptions and keyword strings. Since YouTube is the second-largest public search engine and it is owned by Google it automatically gets the URL active on the GoogleVideo search engine, so with a 30-second video hello from your business in one fell swoop that highly-optimized link will be active on 3 major search engines. Such rankings have an upward pulling effect on the rankings of the main company website whose link is carried through the Google algorithms.
The long-term marketing has to be planned out and put into motion - things like graphic art, logos, web design…personal word-of-mouth recommendations can become a mainstay of new business that can turn into repeat business. Most business people make it a point to ask for references, reviews, and referrals. Then when a colleague or friend of a past client is assigned to a city like Montreal for instance, he may hear advice by asking around, get an idea of your company name and do a search for a term like "extended stay suites Montreal" and recognize some entries, your main site and YouTube ranking will often both come up on the first page if the SEO work has been thorough.
The international nature of the luxury rentals business sector puts radio & television advertising out of reach since one city is depending on the world to come to it. The profits of the industry model would have to be on a much higher scale to justify the tens of thousands of dollars for a few seconds of television advertising. Only local advertising is affordable, but of course it's of no use since all the customers needing those Montreal extended stay suites by definition are coming from somewhere else.
Virtual sales mean that your message is available to somebody who might need it sometime down the line. Real time sales occur when the web visitor is actively looking for what you are supplying, and they want to make arrangements immediately. Social Media Marketing using systems like FaceBook and Twitter produce effects that are known as virtual sales as opposed to the real time sales result of pay-per-click and organic search engine optimization.
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Article Source :
http://www.articleseen.com/Article_Marketing Skills Paramount in Corporate Condo Rental _79783.aspx
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Author Resource :
SEO Consultant Pat Boardman writes this industry piece in respect to Montreal corporate lodging professionals Montreal Executive Apartments who assist business travelers in renting Montreal serviced apartments to be leased as extended stay suites
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Keywords :
montreal corporate lodging, montreal executive apartments, serviced apartments montreal, short term rentals, montreal luxury ,
Category :
Business
:
Marketing
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