Making the Most of your Trade Show Displays

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<h1>Making the Most of your Trade Show Displays</h1><strong> Author: <a href='http://www.articleseen.com/profile_Morris Kim.aspx'>Morris Kim</a></strong><br /><p>Trade show booths need to stand out in order for potential customers to be attracted and interested in the offered products or services. Clever vendors tweak their trade show displays, banner stands, and other presentation aspects to maximize the chance that folks will stop to take a look, rather than moving on to the next trade show display. First of all, the staff manning your trade show displays needs to be highly trained in both your specific product and in general sales presentation. Teach them how to generate leads, get names and numbers in the absence of immediate sales potential and be sure they have an achievable goal each day, and that they meet that goal. Be sure that when they are not directly involved with a customer, they are in front of your trade show booths and banner stands. Be flashy! It is a huge mistake to believe that all you have to do is provide quality products and services and attendees will flock to your booth. Make your trade show displays and banner stands eye catching, with vibrant colors and moving parts. Metallic paints are a great idea, as is LED lighting and music or other sound effects. Learn all you can about the particular trade shows you will be attending. Find out what other trade show booths will be surrounding you, and insist on relocating if they are too similar to your setup, or if you think nearby booths will draw away from your venue. Find out what kind of lighting will be provided and the amount of foot traffic your area is likely to generate. If at all possible, try and advertise before you ever reach the trade show. Send out emails to prospective customers, have staff (or yourself) place fliers in nearby businesses and leaflets in the mailboxes of nearby homes. Have simple materials ready to hand out to customers, interested parties and passersby. You have hooked people in with your flashy trade show displays; now lay out a simplified vision of what you are selling. You may think it wise to completely explain your goods or services, but in the initial stage of contact, overwhelming the customer must be avoided. Once you have hooked an interested party you can break out the more comprehensive materials that explain everything in detail. Pay attention to details. If the venue is just providing fake wood folding tables, show up with an interesting cover for that table. Don't just depend on your banner stands, have information stands as well, with bullet pointed facts about your product or service. With a little planning, you can make your display stand out to highlight what you are proud of. Remember, a mix of quality and presentation will make your trade show experience a great one.</p><strong>About the Author:</strong><br />Find out more about <a rel="nofollow" href="http://www.smashhitdisplays.com/displays/">trade show displays</a>. Get more information on <a rel="nofollow" href="http://www.smashhitdisplays.com/displays/">trade show booths</a> and <a rel="nofollow" href="http://www.smashhitdisplays.com/displays/banner-stand-displays/">banner stands</a>.<p> Article Source: <a href='http://www.articleseen.com/Article_Making-the-Most-of-your-Trade-Show-Displays_64845.aspx'> http://www.articleseen.com/Article_Making the Most of your Trade Show Displays_64845.aspx</a></p>

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Keywords : trade show displays, trade show booths, banner stands,

Category : Business : Advertising