Making Good Use Of Long Tail Keywords

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<h1>Making Good Use Of Long Tail Keywords</h1><strong> Author: <a href='http://www.articleseen.com/profile_Zyke Smith.aspx'>Zyke Smith</a></strong><br /><p>Keyword research is one of the most important work to be done when optimizing your site. Here, you need to find the best keywords to use for your pages. However, that's really the end of it. As it turns out, there is still plenty of keywords, other than the high ranked ones, that will prove as effective when used properly. And this is long tail research comes. Those not too familiar with SEO work will probably wonder what this term and its counterpart, short tail keyword, mean. At the simplest, this two terms refer to the groupings that optimizers make of their list of keywords. These are based on the ability of the keywords to generate traffic from searches made about them. Short tail keywords are search terms that can individually generate big amounts of traffic. These keywords are usually the more generic terms that are easily recognized and remembered by internet users. And since most users only bother with a few select keywords, the list is quite limited, hence the term short tail. On the other end, long tail keywords are the terms that are still related to the subject being searched, but are not often used. This are usually the more specific search terms that are often several words long, which users find hard to recall. Long tail keywords account for the bulk of terms that are related to a subject, but often account for less than five percent of the search traffic for a certain subject. The term long tail comes from the fact that keyword density graphs show these as a long “tail” trailing behind higher ranked keywords. This doesn't mean, however, that it isn't worth the time to optimize for long tail keywords. On the contrary, doing so will actually be very helpful in generating more traffic to your site. This is because their combined traffic is quite considerable. All you need is a good strategy to handle them. The first thing that you need to do is to find these keywords. This is quite easily, since all you have to do is look at your keywords list and see what terms are generating the least amount of traffic. As have been said, these are usually the more specific terms for your subject. Another good source of long tail keywords are alternate spellings (such as long tail and long-tail), an even misspellings, of your high ranked keywords (for example long tale). Once you have determined your long tail keywords, it's now time to make use of them. Optimization pretty much follows the same way that you do it for your top keywords. One thing that you need to keep in mind is that you need to make the words a bit more prominent if you want them to be searched. Place them in areas that are crawled first by spiders, such as headings and page titles. Also be sure to make these prominent in your pages' content. Don't overdo it though, as you might actually end up with something that has a low page rank. </p><strong>About the Author:</strong><br />WickedInnovations Inc. offers <a rel="nofollow" href="http://www.wickedinnovations.com/web.html">affordable website design</a> and development and <a rel="nofollow" href="http://www.wickedinnovations.com/seo.php">SEO outsourcing services</a> for website owners aiming to achieve both competitive site architecture and top rankings on search engines. <p> Article Source: <a href='http://www.articleseen.com/Article_Making-Good-Use-Of-Long-Tail-Keywords_14662.aspx'> http://www.articleseen.com/Article_Making Good Use Of Long Tail Keywords_14662.aspx</a></p>

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Keywords : keywords, keyword research, keyword strategy, SEO, onpage optimization ,

Category : Internet Business : SEO