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Magazine Subscription Offers: Why Do Publishers Give Them?
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Posted On :
Nov-08-2011
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Article Word Count :
458
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Most of us read magazines on a regular basis. Some people purchase magazines from the supermarket or pick up their copies from a newsstand, while others order magazine subscriptions.
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Most of us read magazines on a regular basis. Some people purchase magazines from the supermarket or pick up their copies from a newsstand, while others order magazine subscriptions.
When you purchase a copy of your magazine, you will lose an incredible amount of money in the long run. The publishers also don’t really get to benefit when you purchase single issues of a particular magazine. However, the publishers as well as the subscribers tend to benefit in a big way when they subscribe to magazines.
In order to attract subscriptions, publishers announce magazine subscription offers from time to time. Although these offers keep changing, there are plenty of offers that are announced by publishing houses. The way this works is pretty simple. Advertisers are keen on magazines that are popular. Incidentally, the popularity of the magazine is measured by the number of subscribers. As a part of the magazine subscription deals, publishing houses offers discounts that you cannot otherwise avail when you buy the magazines off the shelf in the news stand or super market.
In order to get more subscribers, publishers give away these freebies to subscribers. These free gifts may include anything from DVDs to electronic gadgets or just about anything else. However, gifts in the form of merchandise are offered along with discounts on the subscriptions only during special occasions and during the holiday season. The best time of the year to sign up and save in bulk is during Thanksgiving and Christmas.
These offers are generally given in order to increase subscriptions within a short span of time. Subscribers tend to benefit from all these offers. Apart from the free gifts, they will get their magazines delivered at their doorstep at no extra cost. This will save the trouble of going and picking up the magazines physically.
If you are in a new country, subscribing to the magazines of your choice in advance will ensure you get the magazine delivered regularly each month even if it is not in circulation in the country you live in. If you have close friends or family members living away in a far-off country, you can consider offering these subscriptions as gifts so they can continue reading their favorite magazines.
Publishers will benefit when the subscriptions go up as they will be able to earn more revenue from their advertisers. The revenue they earn from the advertisements is far more important than what they gain from the newsstand sales. So, the main focus for most publishing houses is to increase their subscriptions. When you order a subscription, you will be able to get the magazines for a marginal sum when compared to what you would have paid while purchasing single issues.
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Article Source :
http://www.articleseen.com/Article_Magazine Subscription Offers: Why Do Publishers Give Them?_101539.aspx
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Author Resource :
Elissa Joyce has been reading magazines for years and uses magazine subscription offers to save money while keeping in line with her reading habits. She recommends magazines to all over the world by writing articles that talk about magazine subscription services and the benefits it offers.
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Keywords :
magazine subscription offers, magazine subscriptions to Germany, magazine subscriptions, magazine subscription services, mag,
Category :
Business
:
Business
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