Leaflet Distribution: Getting Your Message in the Right Hands
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Posted On :
Oct-21-2011
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Article Word Count :
684
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Let’s assume you’ve already designed your leaflet advertisement. You’ve got an effective headline, the design is eye-catching, and your message is spot on.
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Let’s also assume that you’ve already hired a professional leaflet printing UK service. They have their presses all fired up and ready to churn out your marketing materials.
Now what?
Your leaflets have to reach your audience somehow, and they aren’t just going to fly by themselves. You have several options for distributing your leaflets, each with their own advantages and trade-offs.
We can choose from four main methods of distributing leaflets:
1. News share.
Your leaflet is bundled in with a newspaper for door-to-door distribution to readers. This piggyback method is cheap, but not very effective, since many other leaflets are bundled with the newspaper as well. This makes it much harder for yours to stand out.
2. Shared distribution.
Your leaflet is delivered with several other leaflets in one packet or envelope. Essentially you split the cost of door-to-door delivery with several other businesses. This is slightly more expensive, but it’s also more effective since you don’t have as many rivals for attention as you would with news sharing.
3. Solus.
Only one leaflet is delivered: yours. It’s the most expensive door-to-door delivery option, but it’s also the most effective. You don’t have to compete for attention with other leaflets or publications.
4. Street Marketing.
People stand in high-traffic areas and actively engage passersby and interested readers to pick up and read your leaflet. Success in this method depends on picking the ideal location for your target audience—say, at the entrance of a mall or in prominent spots on campus.
Whichever distribution method you choose, make sure it targets your intended audience. Pick your locations wisely, and make sure that the leaflet distribution or leaflet printing UK company you select can reach your preferred demographic.
When you tally the total cost of leaflet design, Leaflet Printing, and leaflet distribution, it’s actually not all that much compared to the higher profile marketing/advertising tools like television and print advertisements. Leaflets can give more information and have a high chance of getting straight to the target audience. Local Leaflet Printing UK companies, do it yourself desktop publishing, and a host of distribution methods can knock this cost down even further, making leaflets the ideal choice for businesses that want to maximize their marketing budget.
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Let’s also assume that you’ve already hired a professional leaflet printing UK service. They have their presses all fired up and ready to churn out your marketing materials.
Now what?
Your leaflets have to reach your audience somehow, and they aren’t just going to fly by themselves. You have several options for distributing your leaflets, each with their own advantages and trade-offs.
We can choose from four main methods of distributing leaflets:
1. News share.
Your leaflet is bundled in with a newspaper for door-to-door distribution to readers. This piggyback method is cheap, but not very effective, since many other leaflets are bundled with the newspaper as well. This makes it much harder for yours to stand out.
2. Shared distribution.
Your leaflet is delivered with several other leaflets in one packet or envelope. Essentially you split the cost of door-to-door delivery with several other businesses. This is slightly more expensive, but it’s also more effective since you don’t have as many rivals for attention as you would with news sharing.
3. Solus.
Only one leaflet is delivered: yours. It’s the most expensive door-to-door delivery option, but it’s also the most effective. You don’t have to compete for attention with other leaflets or publications.
4. Street Marketing.
People stand in high-traffic areas and actively engage passersby and interested readers to pick up and read your leaflet. Success in this method depends on picking the ideal location for your target audience—say, at the entrance of a mall or in prominent spots on campus.
Whichever distribution method you choose, make sure it targets your intended audience. Pick your locations wisely, and make sure that the leaflet distribution or leaflet printing UK company you select can reach your preferred demographic.
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Article Source :
http://www.articleseen.com/Article_Leaflet Distribution: Getting Your Message in the Right Hands_95205.aspx
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Author Resource :
Visit us to get all type Printing services, Leaflet Printing service in London please visit Leaflet Printing UK., sheffield flyer printing, manchester flyer printing etc. Me Steve Basset write for Quality Design Printing. Thanks!
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Keywords :
Leaflet Printing, Leaflet Printing UK, Cheap Leaflet Printing, Leaflets Printing Sheffield,
Category :
Business
:
Business
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