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Lead nurturing are you competent enough
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Posted On :
Jun-14-2010
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Article Word Count :
540
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The importance of lead tracking by lead nurturing process for business growth has been discussed here.
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In every office, sales is done in two ways, one is active sales by sales force and second one is initiation of sales process and customer care by the back office end. If the sales office works for active lead generating, back office works for lead nurturing process with relentless effort and complete dedication toward customer satisfaction. For example, in case of insurance leads if the sales force take care of sale-closing issue, the back-office takes care of the customer complain and further follow up of the requirement of the customer, thus nurtures the existing database.
Gone are those days when the market was a seller’s market because presently hardly there is any commodity or service which is introduced in market in monopoly manner. As a result the competition has increased a lot, and now the buyers or the consumers are powered by multiple choice options on one category of product or service. Therefore nurturing leads has become one of the prime activities of business development plan and lead management policies.
In case of service oriented business, nurturing leads works as no-cost brand promotion and advisement campaign of the business unit as a part of latest concept of lead management program. Therefore, if you are running a business unit you should always measure your competence in lead nurturing as a prime strategy of growth with existing database. In crisp, lead nurturing leads to generate excellent referral contact and boosts revenue flow by using lead tracking method in customer friendly manner.
Lack of competency in lead nurturing may cause great loss in business growth as well as it may cause bad reputation in market. In most of the cases where sales leads are concerned sales force takes care of the immediate closures because they run with a target every month. But the nurturing tem of company should care for the rest of the leads which have prospects of closing after 5-6 months even after 18 months after the first contact is made. In these situations nurturing power of the company can only keep these leads alive and can win the deals. Nurturing leads is required in almost all areas of business; however, education leads and insurance leads demand long term follow up before sale closure.
Debt modification leads, loan modification leads are easy to nurture because those who have requirement of this sort of services they search for the service providers instead of letting them to be searched by the service providers. But these leads once closed satisfactory way, pave the way for several referrals thus nurturing the communication between the lead and the service provider is very important.
The importance of communication in business growth is a well known jargon and it is an inevitable requirement for steady and effective lead management. In reality well-crafted communication keeps the relationship between existing clients and company alive and can generate further prospects from the satisfied customers by crafty lead tracking process. This charisma of communication can not only create new database of prospects but also established the customer care initiative of the company which is great image for generating reference based customers as well as retain the loyal customers with constant service and care for further business.
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Article Source :
http://www.articleseen.com/Article_Lead nurturing are you competent enough_22039.aspx
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Author Resource :
For any sort of leads like Mortgage Leads, Insurance Leads or Debt Settlement Leads, lead mail box can offer you the best solution.
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Keywords :
Insurance Leads, Loan Modification Leads, Education Leads, Mortgage Leads, Internet Leads, Sales Force Automation, Lead Track,
Category :
Business
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Management
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