Latest Research Reveals Most Effective Promotional Products
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Posted On :
May-06-2010
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Article Word Count :
734
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The sheer size of the promotional products industry makes it difficult to narrow down a list of top-performing items, but a newly released study sheds light on the product categories that have the greatest impact on recipients. Referencing this valuable information while crafting a promotional products campaign can give your organization a marketing boost that will increase brand recall and loyalty among your target audience.
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Virtually any item can be transformed into a promotional product when imprinted with a custom message, so the challenge of narrowing down the most effective promotional products on the market continues to be an elusive task. A research study conducted in 2009 by Promotional Products Association International revealed evidence about top promotional products that may surprise you. Some promotional products may, in fact, be more beneficial to your brand than others. Participants were provided with an extensive list of promotional products from varying categories contained within the industry and asked to rate which items were “most likely” or “least likely,” with “1” equating to “least likely” and “5” coinciding with “most likely,” to drive them to take a particular action or view the advertiser/company in a more positive light. After tallying the responses, the shining stars of the promotional products industry emerged.
A few of the best performers named in the study included gift baskets of food, MP3 players, clocks/watches, digital picture frames, luggage and t-shirts/golf shirts. Other promotional products that fared well among respondents included wallets, tote bags, coffee mugs, pens, calendars, notebooks, water bottles, mousepads, magnets, trophies and stickers.
At first glance, it appears that high-ticket items, some of which may seem out of reach for your organization’s budget, lead the list. However, think about the wide range of prices available for products in any category. If you go to the grocery store to buy a box of tissues, you are presented with many options, all boasting different features and benefits. The same holds true for any of the items comprising the promotional products industry. There are plentiful potential products encompassed by each of the product categories above that may be imprinted with your brand’s name and logo. You can choose from MP3 players and digital picture frames with varying storage capacities and strengths, just as you can with any other types of promotional products. Recipients of your promotional products have no way of knowing how much your organization spent on putting together each gift and/or giveaway idea. For example, gift baskets of food, customized with the name and marketing message specified by your brand, can be obtained in a variety of sizes and applicable price points. Even a simple food arrangement will impress end users because of its attractive packaging and appealing contents. Investigate available edible gift basket options before ruling out the use of this memorable promotional product for your next holiday or customer appreciation campaign.
The three subsequent promotional products that performed well in PPAI’s study were all technology items, and coveted technology items in the retail sector at that. Individuals may not want to make these costly investments out of pocket, so receiving them courtesy of your brand prevents them from having to shell out the money themselves. These gifts are valued because of their functionality, and therefore will be well cared for and cherished by recipients over time. Promotional products with identical features to popular retail goods are advantageous because of their relevance to your end users and their families; incorporating timely items, which your audience is already familiar with, into your next promotional campaign will illustrate your brand’s innovative, cutting-edge approach to marketing.
Luggage was another highly regarded promotional product, as its utility makes it universally appealing to audiences of all demographics, professions, and genders. Anytime end users embark on trips, whether for business or pleasure, by car, plane, or some other mode of transportation, luggage promotional products allow them to conveniently store and carry their belongings. High quality luggage and travel accessories can warrant high price tags, as their resilient construction equips them to withstand harsh treatment by baggage handlers and careless travelers. If properly treated and cared for, luggage promotional products can dutifully serve their owners for years, thereby spreading your custom imprinted message wherever the bags travel.
The survey proved that perceived value prevails over actual value, so in order to impress your target audience and achieve optimal results, you should choose promotional products from categories with inherently high perceived values. Less expensive options are available in each category, and although they may still be costlier than alternative giveaways, the benefits far outweigh the costs in this case. Your campaign will differentiate your brand from your competitors in an unforgettable way and your thoughtful gesture will begin to foster strong relationships with your constituents.
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Article Source :
http://www.articleseen.com/Article_Latest Research Reveals Most Effective Promotional Products_18127.aspx
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Author Resource :
Dana Udwin is currently employed as the Team Lead of Social Media for Pinnacle Promotions. Through her blogs and other online publications, she has researched and written about a wide variety of topics, predominantly focused on the effectiveness and widespread applications of promotional products.
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Keywords :
promotional products,
Category :
Business
:
Advertising
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