Key insight into how a digital agency pushes the creative boundary of a website
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Posted On :
Nov-30-2011
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Article Word Count :
592
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Today, you can easily find a London Ecommerce digital agency that knows the basics when it comes to creating a website; but, if you want a website that works to optimum levels for both customers and search engines, then you need to find a digital agency that has the expertise to push creative boundaries whilst ensuring that the website design, build and content is 100% Search Engine Optimized.
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Ecommerce Agency London
Website beauty and the search engine beast
To some extent, beauty really is in the eye of the beholder and what looks good to one person may not look good to another. Search engines are equally discerning but, also, a bit more rational. In other words, the beauty of a website in the eyes of Google can be analysed and implemented to ensure optimum online exposure.
A quick search online and you will find a London ecommerce digital agency that has the skills to create a website that functions well in terms of attracting traffic but may be lacklustre when it comes to converting traffic into sales. When a potential customer walks into a High Street shop, the fact that the shop has a roof, windows, doors and heating is expected. In other words, sophisticated online shoppers are no longer wowed by the internet experience; they expect websites to have a roof, doors, windows, heating and clear directions to other floors and departments. The website bar has been raised to a level that people expect the same website usability, whether they are wandering around Marks and Spencer online or visiting your virtual store. The fact that they were led to your ecommerce website via a search engine is immaterial to your customers who regard buying online these days as normal as buying a pint of milk from a corner shop.
Choose your digital agency in London with the same care that you choose the purchase of a new car; although you may like a bit of Flash and some great styling, the fact that the car engine purrs into life is equally important. After all, there is no point buying a Ferrari and for it to drive like a Fiat; if your website looks fantastic, you need to be sure that the mechanics that you cannot see are equally as good. Search engines are blind; they feel their way through your website but your customers are different; the look, the style, the creativity and usability of your website can make all the difference between a swift sale and a swift exit.
Pushing the creative boundary
There was a time, not so long ago, when design was all about hitting customers between the eyes. Home pages and landing pages were rich in content that looked exciting but was completely devoid of focus. First impressions always count and the first impression that your website should give is your company’s corporate identity. This is where good design fuses with brand identity to create a environment of trust and simplicity. Too much choice by way of too many distracting images will kill your landing pages. A good website takes your visitors by the hand and through creativity and design structure guides them to where they want to go.
Designed to sell
An ecommerce digital agency that truly understands people as well as Google will marry great search engine optimization with a design expertise that is fresh and original but also simple in approach. An all singing and an all dancing website can be overwhelming and your goods and services may well get lost amongst the fast-moving Flash.
A top quality ecommerce agency in London will retain and enhance your online image / brand personality, complemented by a clear design that is attractive on the eye, simple to use and works well under the bonnet. Pushing the creative boundary of website design can often be summed up as “less is more”.
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Article Source :
http://www.articleseen.com/Article_Key insight into how a digital agency pushes the creative boundary of a website_112151.aspx
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Author Resource :
Gobedigital is one of the best digital agency London as well as ecommerce digital agency that promises to offer complete ecommerce website solutions without compromise.
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Keywords :
London Ecommerce Digital Agency, Ecommerce Agency London, Ecommerce digital agency,
Category :
Internet Business
:
Internet Marketing
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