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Keep Your Readers Glued with Effective Web Content Writing

Posted On : Jan-03-2012 | seen (685) times | Article Word Count : 628 |

Web content writing is a lot different from print media writing. Only beautiful website design is not good enough to attract your target audience. You need to write informative and keyword rich content for your website. Break your content in small paragraphs and use bullet points to help your readers scan it.
A website without content is like a beautifully designed empty home. You can design a beautiful website, but if there is no content in it, then it’s completely useless. When your target audience visits your site, they don’t come to see your website design, they visit your site to read relevant content. You can attract your visitors with the help of a beautiful layout, but the content keep them glued to your site.

Apart from conveying your message, web content also plays a very crucial role in search engine optimization. Search engines crawl your website content, check the keywords and rank your site in search results. If search engines don’t find relevant information, they will rank your site very low. Thus, it’s very important to know ideal web content writing techniques to impress your readers and search engines.

1. Write in Simple Language- Web content writ10ing is a lot different from print media writing. Web users don’t like to read complicated and flowery language. If you designing a business website, write simple content for it. Make your content to the point and use lucid language to draw more visitors. You may have plenty of knowledge in English literature, but a business website is not the ideal place to reflect your knowledge.

2. Use Inverted Pyramid Format- When you write a 500 word article, discuss the main points in first 1-2 paragraphs and create an interest in the readers’ mind. Web users read the first paragraph of any article to understand the topic and evaluate its value. If they don’t like your opening paragraph, they won’t read your content.

3. Make It Interesting- When you write website content, it’s getting viewed by people all over the world. Always remember that most of your visitors are not a scholar, and you need to make your content interesting enough to explain your points to them as well. When you write on a complex topic, try to add some humor and give interesting examples to increase readership.

4. Informative Content- The main objective of developing a website is to deliver the information to your visitors. Whatever content you share with your audience, make sure that your content is authentic. Give valuable information to your readers and they will start visiting your website everyday.

5. Break Into Small Paragraphs- Web users don’t like to read long paragraphs and it’s also difficult to read long articles on a small computer screen. If you write a 1000 word article, then break it into 5-6 short paragraphs. This way your readers will be able to read your content easily.

6. Great Headlines and Sub headlines- Web users generally read the headlines and sub headlines to evaluate your content. Try to come up with unique and interesting headlines and sub headlines.

7. Use Bullet Points and Numbered List- See this article? I have used a numbered list to give you some helpful tips on content writing. Whenever you write about benefits of your products/services or share any tips with your readers, use bullet points and numbered list. Bulleted/numbered list helps your readers scan the content easily and they give more importance to your article.

8. Use Keywords- You must use keywords in your content to drive the online traffic towards your site. Keywords are not for your readers, they are for the search engines. Do some research to find the relevant keywords and use them in your website content. For instance, if you run a website design company, you should add keywords like, “web design”, “graphic design”, “web design company” etc. in your content.

Web content needs to be lucid, informative, interesting and brief. When you write refreshing and well organized content for your site, your target audience automatically starts visiting your website regularly.

Article Source : http://www.articleseen.com/Article_Keep Your Readers Glued with Effective Web Content Writing_127948.aspx

Author Resource :
Quality Web Solutions is a reputed web services company in India, offering customized, affordable and effective quality web solutions to clients worldwide. The company has authored numerous articles on web design, brochure design, graphic design, Flash design, SEO content writing, SEO and web development.

Keywords : content writing service, content writing, quality web design,

Category : Internet Business : Web Design

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