Jobs Flourishing in Indian Advertising Sector
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Posted On :
Oct-14-2010
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Article Word Count :
617
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Advertising is a paid medium of popularizing a product through visual or oral messages so as to make the targeted audience buy it.
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The Indian advertising industry is developing at such a rapid pace that it has become a favorite career path for many. With the increasing expenditure budgets incurred on advertising products and services, the scope for employment in the sector has doubled up.
Advertising Jobs in India are growing popular mostly due to the glamour, creativity and attractive salaries attached to them. Advertising is a paid medium of popularizing a product through visual or oral messages so as to make the targeted audience buy it. Some of the most commonly used ways of advertising today are online, television, magazines, digital bill boards, hoardings, etc. besides the traditional mediums of newspaper and radio. The concept of advertising has become extremely popular today, so much so, that companies have begun to get lost in the everyday increasing clutter of advertisements. As obvious, those who do not advertise are totally unknown and go completely unnoticed making it indispensable to get into advertising. Such gargantuan need for advertising has generated a huge number of advertising Jobs in India at all levels. Some of the positions in advertising companies can be of art directors, visualizers, copywriter, creative directors, account supervisors, illustrators, production manager, media manager, etc.
Advertising has become a tremendously important industry in present times not only because of its size but also for the diverse options available for using the medium.
-There are 2 types of advertising:
(a) Digital that includes advertising in television, radio, online and covert or guerilla advertising and (b) Physical that involves press, mobile billboards, in-store and celebrity advertising.
-Some of the modern methods of advertising include marketing mix, sales promotion, niche marketing, crowd sourcing and numerous other emerging forms.
-The future of advertising offers more options like global advertising, industry diversification, development of new technologies, advertising education, evidence- based advertising among others.
-Advertising research is also gaining popularity as it helps in improving both the effectiveness and efficiency of different forms of advertising. It involves pre-testing and post-testing of ads to assess its performance and impact on the target audience.
The advertising market is being perpetually explored with novel methods and out-of-the-box ideas coming up everyday to stand out of the crowd. As a result of the constant innovation, advertising jobs in India are getting multiplied owing to the greater demand for creative and account handling people. Moreover, with growing scope for career in advertising, it is becoming popular among youth as well. More and more students are getting enrolled in advertising courses to attain formal training of the profession. Even though, one learns a lot on-the-job, insights into the working of industry can be attained during the training process when pursued from reputable advertising institutions.
Indian advertising industry has seen gargantuan progress from the times it was a small scale business to being an entire sector today. The creative minds in India are among the most sought after ones in the world as they have created some of the most astonishing concepts resulting in the formation of spectacular pieces. Jobs in Advertising are increasing not only in India but abroad as well with highly skilled and creative Indian professionals handling both national and international assignments. The fast paced progress of advertising industry has suffered immensely during the global slowdown but is now on a recovery path. Jobs for advertisers are back with some most successful campaigns by leading agencies for telecom and FMCG companies.
Some of the leading advertising agencies in India are Mudra, FCB-Ulka, Ogilvy and Mathew (O&M), JWT (J Walter Thomson), Mccann Ericsonn, RK Swamy, Rediffussion, Lintas, Leo Burnett among others. Start applying for jobs in advertising now!
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Article Source :
http://www.articleseen.com/Article_Jobs Flourishing in Indian Advertising Sector_37644.aspx
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Author Resource :
Gurleen Kour writes on behalf of Naukri.com, a leading job portal for jobs in India. She writes on topics like India Hr Admin Jobs , Accounting Jobs and increasing work concentration.Naukri.com is a recruitment platform & provides products.
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Keywords :
Advertising Jobs, Jobs in India, Jobs, Recruitment, Vacancy ,
Category :
Business
:
Careers
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