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Is There Potential in Tying Search Engines with Social Media
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Posted On :
Sep-13-2010
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Article Word Count :
543
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Somehow, the idea that is fast becoming the cornerstone of the civilization we live in attracts very little interest from its average beneficiaries.
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I wonder what percentage of Web users are actually aware of what the underlying principle behind search engines is. I'm not talking about being able to deconstruct the Google algorithm or use tricks that can propel a website up in rankings, but about the basic idea that rules the whole business. My bet is that the vast majority outside the industry do not know too much or nothing at all. In fact, as long as their satisfaction is high and their information thirst is duly quenched, they don't give a bleep about what is there. They simply don't want to know. It's stunning considering the extent to which search engines have dominated our everyday experiences with just about anything. Somehow, the idea that is fast becoming the cornerstone of the civilization we live in attracts very little interest from its average beneficiaries.
What is partly to blame for this state of affairs is lack of a viable alternative that could challenge the dominant position of traditional search engines. People have grown so comfortable with being served by Google, Bing and the likes that they see no point delving into the backroom. Anyway, how could they profit from such an attitude if there is no rival they could fall back on?
There might not be one at the moment, but there is a host of hopefuls who plan to launch another revolution in the way people gather information. They are mostly centered around the idea of tying search engines with social media and it's the concept of relevance that is in the spotlight. The pivotal point, in a nutshell, is whether most Web users want to information calculated on the basis of web-wide algorithms (old-style) or would be happy to see information trimmed to their social environment (engines using social networks).
When Google or Bing compute a website's relevance they rely on the entire ecosystem of mostly linking between websites. Results are customized to reflect your location or previous searches, but there is no way the mechanism can take what your friends say into consideration. By giving social networks the center of the stage, new information providers can by all means do it. They have grown to include plenty of valuable information, from film reviews to professional advice, and this collective knowledge from your online community can provide a strong basis for returning search results.
Imagine you are a planner looking for a good corporate training. Google can return plenty of great websites, but they might not necessarily be relevant for your location or line of business. If your social network is full of other planners or people from this industry, their past experiences can feed a response much more adequate to your needs. On the other hand, if you were looking for help setting up a webcam and there was no one in your community with relevant insight, Google would come out top, drawing from a wider pool.
It's largely a question of specific parameters and limitations that this new generation of search engines will apply to their algorithms. It's hard to assess their impact now, but hopefully they can bring some relief into the market lulled into complacency by a dominant model.
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Article Source :
http://www.articleseen.com/Article_Is There Potential in Tying Search Engines with Social Media_32812.aspx
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Author Resource :
I am a web designer, a passionate writer and a Harley rentals enthusiast. I write articles about corporate training and business education. I am also a computer specialist writing about accessories like mini mouse or webcam.
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Keywords :
corporate training, webcam,
Category :
Internet Business
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Internet Business
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