Introduction to Branding

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<h1>Introduction to Branding</h1><strong> Author: <a href='http://www.articleseen.com/profile_dotndot.aspx'>dotndot</a></strong><br /><p>Brand: A trade name, recognition, a mark, an identity, A mark of ownership, a value Branding is a well defined process, not a task Branding is personality of a company. "Brand Identity is very important for your Business" In branding there are two most important elements · Positioning · Identity Purpose of Brand: * It can Inspire the organization * It can Motivate * It can Connect * It can Simplify * It can Inform and engage Aspects of Brand: · Your Brand Image · Your Brand Identity · Your Brand Position "Branding place a key role for business growth" Corporate Identity: Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business. It is visible element for Business Corporate Identity is 3 parts: · Corporate Communication · Corporate Value · Corporate Design Corporate Identity Guidelines: It is also called a Brand Identity of a company. Brand Identity should follow consistent rules: · Logo protection Zone/spacing should be maintained · Use of Logo Colors should be minimum · Logo Variations - Minimum Size Use,Websafe & PowerPoint · Digital File Formats Compatible - IBM Compatible, Macintosh Compatible · It should be well fitted to the promotional items 5 Important points to consider while creating a brand identity. · Name · Logo · Tagline · Color · Font Benefits of having a brand identity for a company · To look Bigger to the outside world · To attract clients · To create a brand yourself · To convey that you are well established · To explain your thoughts and vision Brand: A trade name, recognition, a mark, an identity, A mark of ownership, a value Branding is a well defined process, not a task Branding is personality of a company. "Brand Identity is very important for your Business" In branding there are two most important elements · Positioning · Identity Purpose of Brand: * It can Inspire the organization * It can Motivate * It can Connect * It can Simplify * It can Inform and engage Aspects of Brand: · Your Brand Image · Your Brand Identity · Your Brand Position "Branding place a key role for business growth" Corporate Identity: Corporate Identity: A company name, logo, signage system and any other visual appearance of a Business. It is visible element for Business Corporate Identity is 3 parts: · Corporate Communication · Corporate Value · Corporate Design Corporate Identity Guidelines: It is also called a Brand Identity of a company. Brand Identity should follow consistent rules: · Logo protection Zone/spacing should be maintained · Use of Logo Colors should be minimum · Logo Variations - Minimum Size Use,Websafe & PowerPoint · Digital File Formats Compatible - IBM Compatible, Macintosh Compatible · It should be well fitted to the promotional items 5 Important points to consider while creating a brand identity. · Name · Logo · Tagline · Color · Font Benefits of having a brand identity for a company · To look Bigger to the outside world · To attract clients · To create a brand yourself · To convey that you are well established · To explain your thoughts and vision </p><strong>About the Author:</strong><br />Written by <br> <p><a rel="nofollow" href="http://www.toputop.com/">Internet Marketing Company</a> | <a rel="nofollow" href="http://www.toputop.com/">SEO Company</a>: Toputop.com<br> <br> <a rel="nofollow" href="http://www.dotndot.com/">Marketing Agency</a> : Dotndot.com</p><p> Article Source: <a href='http://www.articleseen.com/Article_Introduction-to-Branding_44865.aspx'> http://www.articleseen.com/Article_Introduction to Branding_44865.aspx</a></p>

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