Internet Marketing - How does your business differentiate itself online?

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<h1>Internet Marketing - How does your business differentiate itself online?</h1><strong> Author: <a href='http://www.articleseen.com/profile_rmacd1985.aspx'>rmacd1985</a></strong><br /><p>The answer to this question is critical in defining your website design, web-software development, data collection, search engine marketing, organic search goals, online promotions, and your overall internet marketing strategy. Internet Marketing Research and Competitive Analysis by Hatch Internet Marketing London are crucial aspects in the creation of any internet marketing strategy. The most common reason for businesses and marketing campaigns to fail is due to the lack of strategic planning from the beginning. We positively encourage all of our clients to engage in some sort of strategic marketing planning prior to implementation and the results speak for themselves! Competitive Analysis in online product development, internet marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors in relation to your own. Knowing who your competitors are, and what they can offer, can help you to make your products, services and marketing stand out. It will enable you to make sure that your prices are competitive and that you respond to rival marketing campaigns with your own initiatives. We can use this knowledge to create marketing strategies that take advantage of your competitors’ weaknesses, and unravel ways to improve your own business performance. You can assess any threats posed by both new entrants to your market and current competitors. Also this knowledge will help you to be realistic about how successful you can hope to be. We will create a competitive environment profile that will: • Determine who your competitors are and why • Determine clearly who your customers are and what benefits they expect • Determine what the key success factors are in your industry • Rank the key success factors by giving each one a weighting • Rate each competitor on each of the key success factors • Assess the overall strength of each competitor relative to each other • New product or service offering, branding strategy, positioning strategy, strategic direction • A sustainable competitive advantage or indeed a non-sustainable competitive advantage • A competitor’s marketing strategy reveals budget allocation, segmentation and targeting strategy. By knowing the competitor’s media buy, media selection, frequency, reach, continuity and schedules you can arrange your own media plan so as not to coincide. • what you can learn from and do better? • what they’re doing worse than you? • what they’re doing the same as you? Internet Marketing Research is usually either consumer/customer marketing research driven or business to business (B2B) driven and is the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing. Consumer marketing research studies the buying habits of individual people while business-to-business marketing research investigates the markets for products sold by one business to another. Internet Market Research is broader and is a systematic, objective collection and analysis of data about a particular target audience, competition, and environment. Both Internet Marketing Research and Internet Market Research always incorporate some form of data collection whether it is secondary research (desk research) or primary research (field research) which is collected direct from a respondent. The purpose of any marketing or market research project is to achieve an increased understanding of the subject matter. With markets throughout the world becoming increasingly more competitive, market research is now on the agenda of many organisations, whether they are large or small. All successful businesses need to have a close understanding of potential and existing customers and the marketplace they work in. This same level of understanding is often ignored when companies enter in to internet marketing resulting in massive missed opportunity in terms of revenue generation and customer acquisition. Our strategic internet marketing expertise will provide you with the insight and intelligence necessary to position your business correctly, accurately meeting the needs of both your customers and stakeholders whilst maintaining a sustainable competitive advantage within your market sector. Working with Hatch will enable you to strategically target customers, sell effectively, compete and spot new opportunities in real-time and online. Performing internet market research and internet marketing research on potential customers, your competitors and your internet marketplace will help you to gain this vital knowledge. </p><strong>About the Author:</strong><br /><a rel="nofollow" href="http://www.internet-marketing-london.com">Internet Marketing London</a><p> Article Source: <a href='http://www.articleseen.com/Article_Internet-Marketing-How-does-your-business-differentiate-itself-online_72137.aspx'> http://www.articleseen.com/Article_Internet Marketing - How does your business differentiate itself online?_72137.aspx</a></p>

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Keywords : internet marketing, marketing London, online marketing,

Category : Business : Marketing