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Insecure Trends in Social Media Marketing
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Posted On :
Nov-15-2011
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Article Word Count :
427
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The growing domain of social media faces a number of security and privacy challenges due to massive audience participation across the social networks. Attacks are anticipated in the form of identity threats, worm attacks and attack through user contents.
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At several occasions, web authorities issue security warnings to the organizations regarding privacy breach and other security threats in their social networking domain. These warnings are issued to the social networking legends Facebook, YouTube and WikiPedia. Providers of the web services offer high levels of interaction between users through various modes of communication viz. Blogs, RSS feeds, Podcasts and other vital technologies.
These innovative features not only initiate good length of user participation, but also very prone to the security vulnerabilities like malware attacks. These vulnerabilities have all the capabilities to shut down the corporate networks and affect the important data. Interestingly, some of the best attributes of said social network invites potential worm attacks in usual.
Threats due to extensive user base: An enormous user base is always a plus point for the social network, but at occasions it plays a significant role in attracting malware attacks as well. An attacker who has con motive to diminish the network, searches for the huge audience base to ensure big loss at once. If you take it as an enterprise standpoint, wide availability of the users across the social networks is a big threat to datacenter and vital IT installations.
Worm attacks: Interconnected nodes of user profiles pave a path to disperse infection from one node to other. An attacker intrudes in one of the profile nodes from Trojan code and damages the vital connections between user profiles. If social media marketing experts are to be believed, a worm attack can destroy entire system of social network portals.
Attack through user contents: Many of the social networking and social media marketing portals offer users an opportunity to customize and edit their profiles using editable HTML fields. These HTML editing features often give a way to cross-scripting attacks. An attacker attaches malicious downloadable files with the user content that infects the user profiles badly.
Identity threats: Social networks in social media marketing services accommodate profiles of numerous top-notch personalities, celebrities and other big names. A hacker gains access to the administrative control panel of these social networks and breaks the account lockout system. Recently, a worm attack affected Twitter and taken control on the admin panel for several hours until it was detected and confronted by the Twitter technocrats.
User awareness is the only way to reduce the impact of such attacks on the social media web sites. A user is the vital component of the network security chain so content holes and unattended profile interconnections can create big breach in the security.
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Article Source :
http://www.articleseen.com/Article_Insecure Trends in Social Media Marketing_104850.aspx
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Author Resource :
BrainPulse, a reputed SEO Company offers Social Media Marketing Services like forum posting, blogging that helps to improve the customer interaction, augment the brand value and enhance ROI.
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Keywords :
SEO Company, SEO Company India, Social Media Marketing Services, SMO Services India,
Category :
Internet Business
:
SEO
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