Initiative by Sahara Group and Egypt Tourism Board to promote Egypt as new MICE destination
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Posted On :
Oct-19-2011
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Article Word Count :
393
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Sahara India Pariwar or Sahara Group is a renowned organization that has diversified business interest that includes infrastructure and housing, consumer products, media and entertainment, finance and manufacturing & trading.
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Sahara India Pariwar or Sahara Group is a renowned organization that has diversified business interest that includes infrastructure and housing, consumer products, media and entertainment, finance and manufacturing & trading. Sahara Global, a unit of Sahara Group is an integrated Travel and Tourism service provider. According to Subrata Roy Sahara, Chairman of Sahara India Pariwar, the main aim of Sahara Global is to offer excellent services, trust and integrity and wonderful experience to all its customers. Sahara Global has been involved in the fields of travel, healthcare, marketing and operations. This unit of Sahara work round the clock to provide best of services to its customers. Sahara Global is one of the leading travel service providers in India. This unit was enacted with the aim to enhance tourism in India and it has successfully achieved it.
Sahara Global took great initiative to promote Egypt as the new MICE (Meetings, Incentives, Conventions, and Exhibitions) destination for the Indian corporate. Sahara Global in collaboration with Egypt Tourism Board promoted Egypt as an ideal destination for corporate travel of various companies across various industries. They promoted this aim by organizing a gala event named – Sahara Global, Egyptian Nite at the Durbar Hall of Hotel Taj Palace, New Delhi. In that program various benefits of treating Egypt as a new MICE destination were told.
In the event, India and Egypt strong cultural and social connections between both the countries were discussed. That event was a great opportunity for dignitaries from Indian corporate houses to connect and know what Egypt has to offer to them. The evening of that event was dazzling with fine dining, traditional Egyptian entertainment. Many eminent personalities from corporate were present at that event so that they can choose Egypt as their next destination for incentive and group movement.
This event successfully received attention and praise and many Indian corporate started considering Egypt as a good MICE destination. Subrata Roy believes that Egypt is a great MICE destination with state of art facilities and great tradition, history and spectacular natural beauty. The availability of Good hotels, conference facilities, sightseeing locales, shopping, entertainment, and Indian food and flight connectivity from major Indian cities to Egypt makes Egypt a perfect MICE destination. This event has successfully promoted Egypt as a good and new MICE destination.
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Article Source :
http://www.articleseen.com/Article_Initiative by Sahara Group and Egypt Tourism Board to promote Egypt as new MICE destination _93938.aspx
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Author Resource :
Author:
Rani Awesti is a highly respected full time professional writer. She has written several Articles on Subrata Roy Sahara, Sahara Group, Subrata Roy and more articles.
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Keywords :
Subrata Roy Sahara, Sahara Group, Sahara India Pariwar, Sahara City, Charity by Sahara, mutual fund ,
Category :
Business
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Business
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