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Incorporating SEO-Friendly Graphic Design into Website Development
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Posted On :
Jun-10-2013
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Article Word Count :
553
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In Pittsburgh graphic design firms, one of the challenges developers face in designing new websites is reconciling the desire to produce the most attractive website possible with the need to ensure that clients’ websites follow search engine optimization (SEO) best practices.
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In Pittsburgh graphic design firms, one of the challenges developers face in designing new websites is reconciling the desire to produce the most attractive website possible with the need to ensure that clients’ websites follow search engine optimization (SEO) best practices. There is a myth in web design that sites that are well optimized use features that preclude the use of nicer graphics. However, there is substantial research that supports tested techniques to make sure websites never need to compromise in choosing good graphics works versus quality SEO. Here are some of the techniques to put that philosophy into action.
Webfonts and SEO
In the website design world, old habits die hard. In the days of the early web, designers who wanted to deploy advanced typography in beautiful graphics were forced to use JPEG, PNG and GIF format images. Web browsers provided limited support for fonts. A browser could only display a font if the visitor’s computer already had the specific font installed. If a client wanted an elegant script font in the visual header of a web page, that had to be deployed in a graphic.
The problem is that the search bots, such as Googlebot, prioritize content near the top of the page. Any typography in a graphic will not be easily read. Yes, there are ALT elements that can be added to hint to the bot that there is important text in the graphic. But, Google prioritizes content contained within header tags and page text to identify the exact content and themes of a web page. It’s even better when these identifying areas are close to the top of the page.
Fortunately, a modern solution has solved this dilemma for designers who keep their skills up-to-date. Modern Pittsburgh graphic design teams now use webfonts to handle combining great typography with quality SEO. Webfonts are a mechanism that modern web browsers support to allow a graphic designer to embed a link to the desired font on the page. So, if you want to use a flashy font to stylize an H1 tag, link the webfont and call that font in the CSS for that H1. Suddenly, you have a stylish piece of type that is also great for the site’s usability and SEO.
Expanding DIVs
It can be difficult to create a good-looking design that also contains an adequate amount of text. Designers consistently strive to reduce page content to create a cleaner web page layout. However, Google relies on this text to determine the subject, relevant keywords, and themes of the page. So, how do you give Google the wall of text it loves while creating a streamlined look?
One solution is to incorporate expandable DIV tags. These elements remain hidden until the user clicks on a JavaScript link launching the content. Google gets what it needs. You limit the wall of text. And the user has access to the text on demand. Everybody wins.
Conclusions on SEO-Friendly Graphic Design
Modern web browsers make it easy for a competent graphic designer to deploy good-looking graphics in a user-friendly way that can be easily read by search engines. With a mix of webfonts and expandable content, you can bring harmony to design and SEO. A little effort will yield great results.
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Article Source :
http://www.articleseen.com/Article_Incorporating SEO-Friendly Graphic Design into Website Development_268343.aspx
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Author Resource :
The author has an immense knowledge on Pittsburgh graphic design. Know more about Pittsburgh graphic design related info in his website http://www.ybinteractive.com/services/html-css
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Keywords :
Pittsburgh graphic design, ybinteractive.com,
Category :
Internet Business
:
Web Design
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