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How to implement Search Engine Optimization

Posted On : Feb-24-2010 | seen (492) times | Article Word Count : 414 |

Search Engine Optimization or SEO is meant for the purpose of increasing the traffic for a website. With the advent of Internet and firms depending more and more on Internet based marketing and promotions, the competition is getting intense to provide best services. For this your website needs to be ranked top whenever a user searches for information on any search engine. The better the rank of your website is that better the number of hits your website receives.
Search Engine Optimization or SEO is meant for the purpose of increasing the traffic for a website. With the advent of Internet and firms depending more and more on Internet based marketing and promotions, the competition is getting intense to provide best services. For this your website needs to be ranked top whenever a user searches for information on any search engine. The better the rank of your website is that better the number of hits your website receives. The role of SEO is not just confined to text results on the web. Perhaps, it is further extended to search results of images, files, group, news, blogs and many more.

The process of SEO is a refined one as it targets the content of a web page in order to consider it for the purpose rankings. The more keyword rich your website that higher the ranking would be. However, unnecessary usage of keywords excessively results in the denial of a rank. This is termed as keyword spamming. The robots and crawlers are so organised that they not only look at the keywords and the number of times they are used but also the way they are phrased and arranged. This is to ensure that the content has been produced in a genuine way without resorting to any cheap tricks like copying and spamming.

The process of finding out information, keywords and the responsibility of placing a website in the best position on a search engine's list is attributed to an SEO or Search Engine Optimizer, a person responsible to take care of such scenarios. In addition, there are several ways of optimising the page rank. There are two ways that are considered in general, on site optimization and off site optimization. The maintenance of website rankings on site involves location of keywords, Meta tags and descriptions. This is much easier and takes less time than to that of a website rank that is developed off site.

In fact, off site optimization is a multi functional paradigm. It not only concentrates on page ranking but also on promoting a website by marketing the products and services of it. This procedure consists of submission of articles and blogs, which contain latest information about a firm's features. Any number of articles or blogs could be submitted per day. The only criterion is that in order to gain maximum benefits, an SEO needs to submit updates regularly to maintain and improve the current rankings.

Article Source : http://www.articleseen.com/Article_How to implement Search Engine Optimization_11788.aspx

Author Resource :
Search Engine Optimization increases the ranking of a website on a search engine.

Keywords : http://www.searchengineoptimization.com.ph/,

Category : Internet Business : SEO

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