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How to enhance mobile marketing techniques in Canada?

Posted On : Nov-26-2010 | seen (615) times | Article Word Count : 496 |

A mobile device has always been a personal thing close to our heart rather than PCs.
A mobile device has always been a personal thing close to our heart rather than PCs. The way of messaging and downloading applications are easy on a mobile. All these features have paid a way for mobiles to reach the peaks of existing media. Almost all the developed and developing nations are on track with these mobile marketing techniques. But as far as Canada is concerned, the case is entirely different. Though the country spends $19 billion for marketing purposes, among them only $5 million is spent for mobile marketing per year. There are several factors that make us to conclude that, “Canada is inactive in mobile marketing”. Instead of searching for those reasons, let us find the ways to promote mobile marketing techniques in Canada.

If you wish to promote your business via mobile marketing, then the primary thing you need to accomplish is, bringing awareness among the people, about the merits of mobile. Generally Canadian technologists and mobile providers do not evangelize the merits of mobile, when a person purchases one. In order to carry out any media initiative, the foremost thing you require is a mobile. Canadians are very much confused about the role of mobile in marketing field, and they still have belief, only in other marketing technologies like email and social media. Hence a proper campaign describing the merits of mobile marketing technique must be organized throughout the country. Ensure that people come to know about the benefits of mobile marketing, on comparing with email and other marketing means.

It is also true that, the conversation is clear and secure on a mobile when compared to other sources. Nothing else other than a mobile could reach the media at the earliest. There are a huge number of mobile phone subscribers existing currently and each one could simply deliver millions of messages within a single moment. This means that, on marketing via mobiles, your business could reach millions of customers within seconds. But most of the Canadian agencies are highly concerned about the cost they need to afford for this process, rather than understanding the significance of each interaction. Spending a considerable amount on mobile marketing techniques is far better than spending small amount on hopeless marketing technologies.

The next vital thing you need to accomplish is broadcasting the message about mobile services, and how marketing agencies use it. Canadian marketers must realize the benefits of using mobile for marketing activities. Each marketer should come forward in taking a risk on launching the mobile marketing technique, at least within a small area. To begin with, hire a mobile agency and market your products and services to a minor set of consumers. Once you attain a success with it, you can enhance your business by increasing the number of consumers shortly. You must also be conscious of the budget you allocate in mobile marketing techniques. Ensure that you deliver messages to the right customers who give you hope.

Article Source : http://www.articleseen.com/Article_How to enhance mobile marketing techniques in Canada?_43178.aspx

Author Resource :
The author of this article has expertise in mobile marketing software. The articles on text message marketing reveals the author’s knowledge on the same. The author has written many articles on mobile marketing techniques in Canada as well.

Keywords : mobile marketing, mobile marketing software, text message marketing, text message marketing Canada, mobile marketing Canada, ,

Category : Communications : Mobile Phones

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