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How to conduct successful lead tracking
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Posted On :
Apr-05-2010
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Article Word Count :
530
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Leads are the main element of marketing. Efficient lead tracking can be done only through lead management software.
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Lead management means the process of dealing with prospective customers. Leads are the most important element of marketing operation. It is tough to collect good leads. Not all leads are of equal importance. For a particular product, leads come from some socio - economic and religious back ground. For an example if you are selling laptops then you leads will come from educated, urban, upper middleclass. So if you blindly buy a long list of leads from any agency which does not focus on this group you will be terribly disappointed. Let’s consider another example. Say you are selling high end wrist watches which generally cost several hundreds of dollars. Usually people who are associated with corporate world and enjoy a fat salary can afford such costly time piece. If you approach teenagers or ordinary people you will simply waste your time. A travel agency which is offering special discount on tour packages on Christmas season should contact only those persons who are frequent fliers. Those people who travel once in a blue moon cannot be good leads.
It is tough to collect good leads; tougher is to organize smooth lead tracking. You just cannot make good business if show laxity on dealing with leads. The process of dealing with the leads is called lead management. It is a complex subject. You will have to understand various parameters before approaching them. Say a lead has already decided to purchase your service or product. But he is waiting for his salary. Now if you approach him in the wrong time he or she may be disgusted and may choose another company. Timing is very much important in lead tracking.
Now it is not easy to manage thousands of leads. Previously company will keep records manually. But when the number of leads is too much high, manual process will definitely fail. Sales agents will be at a loss when they will try to use the database. Again it will take long duration of time to prepare and maintain such manually prepared database. Waste of time means waste of thousands of dollars.
So what is the ideal solution? The only ideal solution is lead management software. You can load all relevant information regarding your leads in this software. It is used as central database. Sales agent can use this database whenever they want to know anything about any lead. They can also add some relevant information about that lead. This additional information will determine how that lead should be dealt with in future. This smart software records every action of both the leads and sales agents. Moreover lead management software can track the name and of the websites that the leads visit. What is more it also keeps the duration of time that the leads have spent on those sites in its central database. As a result team leaders get the opportunity to identify those groups that are likely to make business within a short period of time. Another important task performed by lead management software is that it automatically sends emails until sales agents take up their case. In this way this software paves the way for synchronized effort.
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Article Source :
http://www.articleseen.com/Article_How to conduct successful lead tracking_15525.aspx
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Author Resource :
When Lead Tracking and Lead Management is the matter of concern the Lead Management Software is the best help one can get.
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Keywords :
Lead Management, Lead Management Software, Lead Tracking, Sales Force Automation, Internet Leads, Mortgage Leads, Debt Settle,
Category :
Business
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Management
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