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How to add competitive edge in your bulk sms campaign with the help of your sms providers
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Posted On :
Aug-05-2011
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Article Word Count :
585
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Use of messages to promote business is quite a common exercise and such a situation using appropriate message text, sms api and text short code.
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Many businesses now using messages to promote their businesses and taking the services of sms providers and it has been observed that increased number of promotional messages make user to react in a non favorable way. This increases the chances of message rejection and decreases the profitability of any mass sms campaign. On an average every person do receives promotional messages and often they are not relevant to users making them annoyed by the message. Many sms providers do not use messaging service effectively and hence the rejection rate for such sms providers are quite high. If you are planning to start a fresh message campaign or you are already amid of such campaign then probably this article is worth reading.
I like text message campaign because any customer niche can easily be targeted and there are many other reasons like economic mode of operation, widespread reach ability and easy mode of operation. Now next few lines are about how to find or target a proper customer niche for your business. Every business produces products suitable for a particular age group, Sex and demographic region and it is not very hard to understand that what is the right customer niche for your business. When taking services of any sms providers ensure that your messages are delivered only to the mobiles which belongs to the same niche. This can be done by using a sms software, This is used to send thousands of messages with just a click, Many such software provide data mining facility also and related customer's mobile numbers can be filtered out by using this service. This will ensure that only those people who are likely interested in your product will receive your promotional message.
Use of sms short code or text short code is also very important as it helps in creating a brand awareness and recognition. Any text short code is small name or code which gets displayed on receiving any message instead of a ten digit mobile number. Every mass sms providing company offers short codes for promotional messages also. There are basically two types of short codes available in the market - text short code and number short code. Text short codes are very effective when you need to send repeated messages and some informational messages to your customers. Short codes provides following benefits to you -
1. Short codes are easy to remember for the message receivers.
2. Text short codes are helpful when you need to send repeated messages to your customers.
3. They are required to make brand recognition and brand awareness.
4. Text short codes have higher response rates as compared to regular mass sms campaign.
Use of a proper sms api is also very much required as only sms api (application programming interface) ensures the successful delivery of every message pushed through sms gateway. You also know that every service provider have some technological differences and because of this a message send through any sms gateway may not be compatible with the other service provider. Sms api makes promotional messages compatible with all the service providers and ensures the successful delivery of every sms pushed over the Internet.
By ensuring few above mention points success rates of any mass sms campaign can be increased to a significant level. Although mass sms used very huge quantity for message sending but the success lies in the quality of message itself.
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Article Source :
http://www.articleseen.com/Article_How to add competitive edge in your bulk sms campaign with the help of your sms providers_71520.aspx
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Author Resource :
Text messaging provider is generally a web, desktop or email based application that allows you to access - and send messages. short code are applications or interfaces that enable you to send SMS messages from your desktop to one or many contacts. Use our service and save valuable time and money on your communications.
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Keywords :
Text shortcode, short codes, sms api, sms providers,
Category :
Communications
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Mobile Phones
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