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How to Use Flyers for Marketing Your Business

Posted On : Aug-03-2011 | seen (157) times | Article Word Count : 390 |

Business campaigns use different mediums for promotion and marketing. An affordable tool for business advertising, flyer is often used as print medium for marketing.
Business campaigns use different mediums for promotion and marketing. An affordable tool for business advertising, flyer is often used as print medium for marketing. It is effective in reaching the target market of your business and generates direct response effectively. This versatile printed material can be used in various ways for different promotional campaign. Here are ideas for your flyer marketing campaign:

Marketing Techniques Using Flyer Printing Campaign

•Inserts. Flyers can be paired with other promotional print marketing tools like folded postcards, magazines, brochures and presentation folders. They can be used as inserts for these printed materials. As inserts, flyers are easier to recognize. Also, when using this print as an insert, make sure that the two paired marketing tool targets the same niche of customers.

•Leaflets. Flyers are effective sales sheets for presenting product line-up and price list. Using comprehensive leaflets to your customers can increase response and generate sales lead. You can also use leaflets ads feedback forms. Aside from that, they can also serve as inserts inside mail pieces.

•Invitations. If you want to officially announce business events and product launching, flyers are effective and inexpensive way to invite customers. It can serve as their official admission ticket for your event. To distribute your flyers, you can hand them out directly to people. Go to places where most people go like malls, parks and other public places. You can also leave flyers beside store cashier counters so customers can easily see it. Make sure you create an appealing design and convincing copy to catch their attention and make them pickup you flyers.

•Coupons for promos. Using promos and discounts is an audience engaging technique that can attract potential customers. Use flyers as your customer’s official coupons for the product promotion you are offering. This way, you find a way to keep your customer interested without the thought of throwing away your flyers.

Flyers are worth your investment because they got what you need from a promotional tool. Plus these printed materials are commonly processed through offset printing – an affordable method of producing commercial printing. If you want your prints created overnight, settle on short run quantities of flyers done using digital printing process.

Article Source : http://www.articleseen.com/Article_How to Use Flyers for Marketing Your Business_70842.aspx

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For more ideas about flyer printing and marketing, read more articles for digital printing online.

Keywords : digital printing, flyer printing,

Category : Business : Marketing

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