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How to Turn Inbound Calls into Lead Generation?
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Posted On :
Dec-20-2011
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Article Word Count :
396
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Marketing is the lifeblood for any organization and companies these days, intending to promote its products/ services through every possible medium. ‘Inbound calls’ is one such valuable medium through which new or alternative products/ services can be introduced to the existing as well as new clients.
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Inbound calls are the ones initiated by customers to the customer service or inbound call center which predominantly address the concerns of customers. The clients call a company’s help desk for various reasons including obtaining information about services or product support inquiries etc. These calls can actually be turned into lead generation with effective conversation.
Lead generation is a marketing technique used to generate clients’ interest in a product or service. Though lead generation is more to do with Internet marketing, several techniques of Internet marketing can effectively be implemented to generate inbound calls and thereby leads/ sales.
The incoming call center agents, besides resolving an issue, can also provide an insight into alternative products or services and the benefits therein to their clients. This is an opportunity that the contact center agents can best utilize to describe about an alternative product/ service. In addition, an email explaining the utility, price and benefits of the product will help customers understand the product/ service. The end-result will, however, depend upon how convincingly you introduce the product/ service and persuade the client to take the next move towards making a purchase. Outsourcing inbound call center services to competent companies is often seen as the feasible option for generating sales leads.
However, for inbound call center BPO 's, generating leads from the inbound calls is not always possible because customers turn to contact centers only when they need any information or solution pertaining to a product/ service. Yet, there are other means for inbound call center service companies to obtain inbound calls in the form of inquiries about new products/ services and get leads from clients like Search Engine Optimization (SEO), emails, and website-hosting. These promotion techniques would not only create awareness about your product, but also motivate them to take further steps like inquiry, comparison with similar products etc.
Inbound marketing is a rapidly growing segment in the marketing industry. Turning the inbound calls into lead generation is increasingly gaining importance these days. By standardizing and streamlining the methods and procedures of lead generation through inbound calls, companies can enjoy higher sales.
Marketing is the lifeblood for any organization and companies these days, intending to promote its products/ services through every possible medium. ‘Inbound calls’ is one such valuable medium through which new or alternative products/ services can be introduced to the existing as well as new clients.
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Article Source :
http://www.articleseen.com/Article_ How to Turn Inbound Calls into Lead Generation?_122036.aspx
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Author Resource :
For more details you can visit at incoming call center outsourcing bpo,inbound call center services
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Keywords :
Customer service inbound call center,
Category :
Business
:
Business
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