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How to Stand Out as a Letting Agent to Prospective Tenants
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Posted On :
Oct-13-2014
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Article Word Count :
627
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The increasing number of people that prefer long-term renting to buying their own home means that letting and estate agents have an unprecedented opportunity to find exceptional tenants to whom they can let their available properties. But exceptional tenants need exceptional letting agents whom they can trust so knowing what precisely they are looking for is critical for making yourself an attractive property search agent in today’s market.
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Below are Property Fortune’s top five attributes for letting agents looking to build their client base and their reputations as an expert property agent.
1. Relevant Property Access
The location of a property is hands-down the most important aspect to any prospective tenant. Having access to the properties where your clients hope to live be going to be the first step toward making the contract happens. Beyond location, you’ll want to know precisely what amenities and perks your potential tenants are looking for in their next home so that you can give them only the most relevant options. Targeting only tenants that are interested in the areas and property types where you have availability is the best use of their time and yours. What’s more, it gives you another critical attribute that tenants seek: a solid reputation in an expert property agent.
2. Reputation
The housing market is full of letting agents with various levels of skills and experience and it can be difficult to tell them apart without a robust online profile of reviews. Developing a reputation not just for connecting lots of tenants to properties but for connecting them to their dream locations is critical for attracting new tenants. You can invite potential tenants to review your work on your Property Fortune profile to start developing an online footprint of your reputability as a letting and estate agent with whom tenants have had successful and positive experiences.
3. Transparency
Seeking a property to let can be a stressful event for people so making the process as transparent as possible for your potential tenants is critical to keeping them happy. Being upfront about both the fees that tenants will incur using your service and managing expectations about what properties are available at their price point makes you more trustworthy and able to develop a better relationship with potential tenants. Of course, this doesn’t mean abandoning your expert sales pitch on the great qualities of the properties you let. It simply means that you’re conducting your business honestly.
4. Responsiveness
Depending on the contract that is ultimately signed, your level of involvement between the tenant and the landlord is going to differ. If your contract calls for you to serve as a mediator or rent collector between the two, being responsive to the needs of both parties makes you a reliable resource for them and increases the likelihood that they’ll reach out in the future. This means taking seriously the complaints of tenants and not allowing issues to escalate so that they’ll be more likely to recommend you and to use your services in the future.
5. Longevity
Repeat clientele are often the best clientele so keeping you a positive presence for the duration of the tenancy agreement makes you much more likely to gain repeat business. A simple email from time to time to see how things are going and an ongoing commitment to the tenants needs are ways of keeping your services in mind without being bothersome. Lasting relationships with tenants reassures them that their housing needs are being met; resulting in future referrals for you and the reputation you need to expand your business. Happy tenants are the most likely people to recommend your services to their friends and colleagues so building a relationship with quality tenants are key to procuring future business.
Property fortune is a one stop property shop where you can find properties for sale or to rent in London and all over the UK or you can search for an estate agent or letting agent in your location. Visit us today to start your property search or search our tradesmen directory for all tradesmen and service providers in the property industry.
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Article Source :
http://www.articleseen.com/Article_How to Stand Out as a Letting Agent to Prospective Tenants_305594.aspx
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Author Resource :
property search agent
estate agents
Rental Property Search
Property Sales
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Keywords :
estate agents, property sales, property search agents, property estate agents,
Category :
Business
:
Business
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