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How to Make Your Brochure Effective?
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Posted On :
May-13-2010
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Article Word Count :
524
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When you create a brochure, you just don’t put lots of promotional material there along with attractive graphics, you actually do a lot more than that. You convey your message to your potential market about your business and try to win their trust. You tell them about your products and services and inform them why you should be given preference over your competitors.
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When you create a brochure, you just don’t put lots of promotional material there along with attractive graphics, you actually do a lot more than that. You convey your message to your potential market about your business and try to win their trust. You tell them about your products and services and inform them why you should be given preference over your competitors. However, to ensure that you manage to convey the message correctly, there are several things you need to take into consideration to make your brochure design really effective.
Visually Stunning Look:
Even though it’s not right to judge something just by looking at it and not thoroughly analyzing it, but we still have a tendency to do it. If the main page or the cover of your brochure design is unable to grab the attention of viewers, it won’t be picked up and you won’t be able to introduce yourself to your target market. When you create your brochure, make sure that you come up with a graphic or picture that will grab your market’s attention. If the logo design of your business is attractive, you may use that as well. Use a nicely crafted tag line to increase the interest of viewers who see the design.
Once someone picks up your brochure, make sure that the content is so compelling that the reader continues to read it. If you have asked a difficult yet interesting question in the beginning, it will be nice to end the brochure with a nice and cool answer.
Use Nice Colors:
Should you use just one or two colors or a lot of colors? Well, it depends. All you need to focus on is to make the design attractive. If you can come up with a cool and refreshing design using two colors, then two colors are enough. Even if your brochure will look really attractive with 4 colors, then do not hesitate to go with 4 colors. There is no rule of thumb for this. It’s all about using colors nicely to make your brochure design look decent and professional.
Font-Style and Font-Size:
Should you use many font styles or one? What font-size will be good for your brochure? It’s advisable to highlight the most important information with larger font-size and even a different and stylish font-style. A lot of people don’t like to read the entire brochure. They just want to go through it very fast. So, you should grab their attention with different font styles and size. Once they find something interesting, they will stop skimming and will read that particular portion. One important thing to note here is that you must write you main heading and sub-headings in larger fonts.
Attractive Pictures:
When you create your brochure design, it is important that you use attractive pictures. Also, make sure that the graphics or pictures that you use are relevant to your business and the information you are providing. Do not use a lot of pictures and fill your brochure with images everywhere. There should be some white space as well.
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Article Source :
http://www.articleseen.com/Article_How to Make Your Brochure Effective?_18695.aspx
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Author Resource :
Sha Amen is an expert writer in the field of web and logo designing and loves to write about Custom Logo Design and Brochure Design to educate the masses.
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Keywords :
brochure design, brochure designs, brochure design services,
Category :
Internet Business
:
Web Design
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