How to Increase App Downloads by ASO

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How to Increase App Downloads by ASO

Posted On : Apr-27-2015 | seen (1089) times | Article Word Count : 786 |

All app developers want use the aso to increase app store ranking. However, few of them realease the most important thing is how their apps are showed and utilized in the app store. Do you want to know how to better improve your app store listing by app store optimization service? You can get the answer from the following part.

If you want to be succeed in app store marketing the most thing you should know is what the potential downloader does see. This section includes end-user visible aspects like your app name, app description, app logo (icon), screenshots, reviews and so on. In terms of your app name, the name need to ring true to what your content is offering. In short, it needs to be relative and contain keywords within your title. Not to mention, it also needs to be catchy. Neither is more important than the other and striking the balance between catchiness and keyword relevance is where the real task of choosing a name matters.

In terms of app description, this is just as important. While the keywords will be what Google uses to make sure the app is displayed to the right potential users, the keywords will have lesser value with the actual user. And then it can boost your app downloads.Try not to baffle users with complicated or technical information they might not understand. Instead, tell them what your app does in a way they will understand and one which will make them want to install your offering. When it comes to the description, features like ‘permission’ information will go a long way to showing your potential users that what you offer is an app to trust. Next up, is the app logo (icon). This one should need less explaining. An image speaks a thousand words and with app icons being one of the most eye-catching aspects in an appstore, app icons will be far more effective to grab a user’s attention than any keyword. Make icons visible attractive and relevant to the function of the app.

Once a user clicks on your icon and reads your app description, one of the first places the potential download will move to next is the reviews of your app. Previous experience with your app will go a long way to generating future experience. This is also why Google places such prominence on your app listing page to the review section. With that in mind, you will want to take reviews seriously. Highlight the ones that say good things and just as importantly, interact with those who make negative comments. In fact, the speed in which you reply to negative comments will go a long way to showing those users (and the future ones reading the review) how much you care about the user experience. Employing such proactive methods to reviews, can actually make use of negative reviews to your advantage. This leads on to another point to note with aso services. Another trick to employ to maximize app store optimization is to not only monitor reviews of your app but to also monitor what other similar app developers are doing. Competitive research can not only help you stay ahead of the curve, but can also expose you to new keywords and new trends.

Visuals like screenshots and video trailers will be also important to maintain your potential downloader’s attention. When it comes to screenshots, unfortunately, mainly developers take an approach which is too literal and simply displaying actual screenshots of the app. While it is good to show what your app will look like and do, this is a rather boring approach. Screenshots are a way to advertise your service, your brand, your app. You would not expect a brand in any other industry to just show a picture of their product. Instead, the images should be far more visually attractive. Make your screenshots more like banners, than actual shots. The same logic applies to video trailers. There is little point to doing a quick hands-on with the app, as this will only show the same information displayed in the screenshots. Not to mention, this could actually negatively impact your app by cheapening the presentation of your product and brand. Use your video to further highlight the brand as well as the app. Make it creative, informative and enjoyable. This will help to let potential downloaders know that the developers behind the app are just as creative.

App developers can understand app store optimization well and know how to better improve their app store listing after reading this article. Hope all the app developers could get effective information from this article.

Article from:tapaso.com

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<h1>How to Increase App Downloads by ASO</h1> Author: <a href='http://www.articleseen.com/profile_MollyMO.aspx'>MollyMO</a> 
All app developers want use the aso to increase app store ranking. However, few of them realease the most important thing is how their apps are showed and utilized in the app store. Do you want to know how to better improve your app store listing by app store optimization service? You can get the answer from the following part.

If you want to be succeed in app store marketing the most thing you should know is what the potential downloader does see. This section includes end-user visible aspects like your app name, app description, app logo (icon), screenshots, reviews and so on. In terms of your app name, the name need to ring true to what your content is offering. In short, it needs to be relative and contain keywords within your title. Not to mention, it also needs to be catchy. Neither is more important than the other and striking the balance between catchiness and keyword relevance is where the real task of choosing a name matters.

In terms of app description, this is just as important. While the keywords will be what Google uses to make sure the app is displayed to the right potential users, the keywords will have lesser value with the actual user. And then it can boost your app downloads.Try not to baffle users with complicated or technical information they might not understand. Instead, tell them what your app does in a way they will understand and one which will make them want to install your offering. When it comes to the description, features like ‘permission’ information will go a long way to showing your potential users that what you offer is an app to trust. Next up, is the app logo (icon). This one should need less explaining. An image speaks a thousand words and with app icons being one of the most eye-catching aspects in an appstore, app icons will be far more effective to grab a user’s attention than any keyword. Make icons visible attractive and relevant to the function of the app.

Once a user clicks on your icon and reads your app description, one of the first places the potential download will move to next is the reviews of your app. Previous experience with your app will go a long way to generating future experience. This is also why Google places such prominence on your app listing page to the review section. With that in mind, you will want to take reviews seriously. Highlight the ones that say good things and just as importantly, interact with those who make negative comments. In fact, the speed in which you reply to negative comments will go a long way to showing those users (and the future ones reading the review) how much you care about the user experience. Employing such proactive methods to reviews, can actually make use of negative reviews to your advantage. This leads on to another point to note with aso services. Another trick to employ to maximize app store optimization is to not only monitor reviews of your app but to also monitor what other similar app developers are doing. Competitive research can not only help you stay ahead of the curve, but can also expose you to new keywords and new trends.

Visuals like screenshots and video trailers will be also important to maintain your potential downloader’s attention. When it comes to screenshots, unfortunately, mainly developers take an approach which is too literal and simply displaying actual screenshots of the app. While it is good to show what your app will look like and do, this is a rather boring approach. Screenshots are a way to advertise your service, your brand, your app. You would not expect a brand in any other industry to just show a picture of their product. Instead, the images should be far more visually attractive. Make your screenshots more like banners, than actual shots. The same logic applies to video trailers. There is little point to doing a quick hands-on with the app, as this will only show the same information displayed in the screenshots. Not to mention, this could actually negatively impact your app by cheapening the presentation of your product and brand. Use your video to further highlight the brand as well as the app. Make it creative, informative and enjoyable. This will help to let potential downloaders know that the developers behind the app are just as creative.

App developers can understand app store optimization well and know how to better improve their app store listing after reading this article. Hope all the app developers could get effective information from this article.

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