How to Come up With Keywords for Your SEO Campaign

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How to Come up With Keywords for Your SEO Campaign

Posted On : Jan-22-2015 | seen (1328) times | Article Word Count : 584 |

SEO is the foundational method when it comes to driving organic traffic to your website. Most website owners are familiar with basic SEO practices but aren’t too privy on how to put them into practice. Most people know about content creation and adding backlinks to them in order to get noticed by the search engine spiders, or crawl bots as some people call them. This helps get your site indexed, which ensures a high page ranking and that it gets found in the search engine by your target demographic.

Of course, one of the most pivotal SEO steps is coming up with the right keywords. This is where most webmasters fail; even if they do everything else right, their SEO campaign is for naught because they didn’t select proper longtail keyword phrases. It is best to outsource the SEO work to Pleasanton SEO services if you’re not familiar with keywords and how to pick out a good keyword combination phrase. Click here for an Internet marketing service that can handle the SEO work on your behalf.

Think Like Your Audience

Put yourself in the shoes of your customers. What would they type into the search engine if they were looking for niche-specific information within your industry? If someone was looking for a plumber, for example, then they might enter something along the lines of “plumber” or “plumbing services.” This means the word “plumbing” or some variation of the word has to be among your keyword phrase. However, that word alone can’t make up your entire keyword. It’s too broad and way too competitive to rank for.

What you want to do is add the city or location as part of the keyword. If your business is in Los Angeles, then the keyword string should be “plumbing Los Angeles” or “Los Angeles plumbing.” This makes sense because your target audience will obviously be local to your business, and the keyword phrase is what someone will likely enter into the search engine if they’re actively looking for professional plumbing services.

Obviously, a keyword phrase like “plumbing Los Angles” gets lesser searches than “plumbing.” However, it’s far easier to get indexed and ranked for; plus, the searches will be from your target audience.

You can also type your keyword into the search engine. A number should appear below the search box, which indicates the estimated number of sites that also have the same keywords. While there are no strict rules, Pleasanton SEO services generally recommend a figure between 10,000 and 20,000. This ensures that the keyword phrase is not too competitive. If the number is way below 10,000, though, such as 1,000 or less, then not enough people likely search using those keywords.

Keywords for Non-ecommerce Sites

If your website is just for recreational use, then the location won’t matter as much. If you run a non-commercial plumbing blog and just use your site for sharing your knowledge, then think of more specific keyword phrases that someone looking for plumbing help might enter into the search engine. Examples may include: “DIY toilet repair,” “How to fix a leaky faucet,” or “How to clear a drain.” These keyword phrases are not too broad and therefore reasonable to rank for.

Picking the right keywords can be a nitpicky process and there is no guarantee that you will obtain a first page ranking in the search engines. This is why the work is best outsourced to a Pleasanton SEO service.

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<h1>How to Come up With Keywords for Your SEO Campaign</h1> Author: <a href='http://www.articleseen.com/profile_californiaseopros.aspx'>californiaseopros</a> SEO is the foundational method when it comes to driving organic traffic to your website. Most website owners are familiar with basic SEO practices but aren’t too privy on how to put them into practice. Most people know about content creation and adding backlinks to them in order to get noticed by the search engine spiders, or crawl bots as some people call them. This helps get your site indexed, which ensures a high page ranking and that it gets found in the search engine by your target demographic.

Of course, one of the most pivotal SEO steps is coming up with the right keywords. This is where most webmasters fail; even if they do everything else right, their SEO campaign is for naught because they didn’t select proper longtail keyword phrases. It is best to outsource the SEO work to Pleasanton SEO services if you’re not familiar with keywords and how to pick out a good keyword combination phrase. Click here for an Internet marketing service that can handle the SEO work on your behalf.

Think Like Your Audience

Put yourself in the shoes of your customers. What would they type into the search engine if they were looking for niche-specific information within your industry? If someone was looking for a plumber, for example, then they might enter something along the lines of “plumber” or “plumbing services.” This means the word “plumbing” or some variation of the word has to be among your keyword phrase. However, that word alone can’t make up your entire keyword. It’s too broad and way too competitive to rank for.

What you want to do is add the city or location as part of the keyword. If your business is in Los Angeles, then the keyword string should be “plumbing Los Angeles” or “Los Angeles plumbing.” This makes sense because your target audience will obviously be local to your business, and the keyword phrase is what someone will likely enter into the search engine if they’re actively looking for professional plumbing services.

Obviously, a keyword phrase like “plumbing Los Angles” gets lesser searches than “plumbing.” However, it’s far easier to get indexed and ranked for; plus, the searches will be from your target audience.

You can also type your keyword into the search engine. A number should appear below the search box, which indicates the estimated number of sites that also have the same keywords. While there are no strict rules, Pleasanton SEO services generally recommend a figure between 10,000 and 20,000. This ensures that the keyword phrase is not too competitive. If the number is way below 10,000, though, such as 1,000 or less, then not enough people likely search using those keywords.

Keywords for Non-ecommerce Sites

If your website is just for recreational use, then the location won’t matter as much. If you run a non-commercial plumbing blog and just use your site for sharing your knowledge, then think of more specific keyword phrases that someone looking for plumbing help might enter into the search engine. Examples may include: “DIY toilet repair,” “How to fix a leaky faucet,” or “How to clear a drain.” These keyword phrases are not too broad and therefore reasonable to rank for.

Picking the right keywords can be a nitpicky process and there is no guarantee that you will obtain a first page ranking in the search engines. This is why the work is best outsourced to a Pleasanton SEO service.About the Author: John Trinh has been writing for 10+ years. He first delved into the world of writing when he wrote his first article for his university's paper. Since then, John has enjoyed writing about technology, <a rel="nofollow" href="http://www.californiaseopros.com/">Pleasanton SEO</a>,business, marketing, and anything that he thinks he should write about. Article Source: <a href='http://www.articleseen.com/Article_How-to-Come-up-With-Keywords-for-Your-SEO-Campaign_311088.aspx'> http://www.articleseen.com/Article_How to Come up With Keywords for Your SEO Campaign_311088.aspx</a>

Article Source : http://www.articleseen.com/Article_How to Come up With Keywords for Your SEO Campaign_311088.aspx

Author Resource :
John Trinh has been writing for 10+ years. He first delved into the world of writing when he wrote his first article for his university's paper. Since then, John has enjoyed writing about technology, Pleasanton SEO,business, marketing, and anything that he thinks he should write about.

Keywords : Pleasanton SEO,

Category : Internet Business : SEO

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