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How is Lawyer marketing different from common Product Marketing?
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Posted On :
Oct-25-2009
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Article Word Count :
509
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These days every now and then when the term “marketing” comes into discussion people take it to be in the context of product marketing as that’s the spontaneous take. Now if we try to shift our focus on the element of legal marketing, it needs to be said that though there are a few parallels between legal/lawyer marketing and product marketing yet there are a greater number of differences between the two.
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These days every now and then when the term “marketing” comes into discussion people take it to be in the context of product marketing as that’s the spontaneous take. Now if we try to shift our focus on the element of legal marketing, it needs to be said that though there are a few parallels between legal/lawyer marketing and product marketing yet there are a greater number of differences between the two.
To mention in the broadest terms, there are three basic and significant ways in which the marketing of a particular product is different from the marketing of a law firm. Take a look,
- Law practices are essentially beyond the dimensions of definition; they are basically intangible. When some one purchases a particular consumer product he/she simply orders the product, pays the price and walks out of the store with the product in hand. But then legal services essentially are catered after close research and study of the client’s needs and hence are custom-made to suit his or her particular requirements. With every new client walking into the office an attorney comes face to face with an all-new and unique situation. With every new lawsuit they do something new and different. So that can be a little anxiety prone at times. Basically people look for a well wisher in the persona of the lawyer.
So when aiming at effective Lawyer marketing, one needs to create the impression that the attorney and firm being promoted will be doing everything that the client wants and is a concern that is accessible and easy to work with. The motivating factor has to be ten times stronger in this case.
- Product marketing ends right there once the product is bought. But with lawyer marketing the case is not that. Lawyer marketing is all about creating a trustworthy relationship with clients and working long term with them. So at no juncture of the marketing process should the prospective clients even sense it for once that you are someone of a sales person. That will be the last thing you want to happen. You should always aim at building a pleasant and quality working relationship, which will last a lifetime, instead of merely persisting through one project. In fact, just any time the client needs legal help.
- People who sell normal consumer products just sell them to anybody and everybody without making any discrimination as to who is a quality customer. But then as far as the attorneys and lawyers are concerned, they need to be a little selective about their clients. Products can be just sold to anyone who has the money to pay for it. But serious services like legal services are worth a lot of money. Lawyers also need to cross check whether they have the apt skills to cater to the problems of a particular client. So the lawyer marketing needs to be rather aimed and targeted so that the clients who are reached out to meet the criteria of service mentioned.
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Article Source :
http://www.articleseen.com/Article_How is Lawyer marketing different from common Product Marketing? _4453.aspx
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Author Resource :
Jeremy Fisher is an author from Lawyer Marketing Solutions which is a company specializing in online client acquisition for law firms. To learn more about law firm Web design and Internet marketing for law firms, visit Lawyer Marketing.
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Keywords :
Lawyer Marketing,
Category :
Reference and Education
:
Legal
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