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How do consumers feel towards aerial signs and its impression left on advertising?
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Posted On :
Nov-15-2011
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Article Word Count :
520
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As advertisers fight for consumers attention these days new and innovative methods have been turned to. Writing messages in the sky is not a novel idea, advertisers using them to relay their message is however relatively new to the concept. With new technologies in banner printing and banner towing techniques the tables have been turned and innovative companies are taking to the air literary to get the message across. In the past people have paid to have a plane write a simple message to gain at
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As advertisers fight for consumers attention these days new and innovative methods have been turned to. Writing messages in the sky is not a novel idea, advertisers using them to relay their message is however relatively new to the concept. With new technologies in banner printing and banner towing techniques the tables have been turned and innovative companies are taking to the air literary to get the message across. In the past people have paid to have a plane write a simple message to gain attention for everything from marriage proposals to announcements. The novelty of the idea has been expanded to display simple messages either in the skywriting or by flying banners for advertisers to promote their latest wares.
We have taught ourselves as consumes to filter out the unnecessary information and keep what is important and pertinent to us. This is why traditional methods of advertisers are not fulfilling the needs between products and consumers. Messages are being blurred by the constant nature of advertising and the continuous bombardment of advertisements during our daily lives. A welcomed change in the way in which some marketers are delivering their message is to take to the sky with banners and skywriting.
By using aerial advertising as part of the marketing mix companies can assure themselves of standing out amongst the crowd and driving their point home. Consumers always seek what’s next, we are impressionable and predicable. Airplanes draw attention naturally; with the addition of a message or banner behind it people will look. If only for a brief moment a connection will be made with the viewer of the advertisement and the company or product being promoted. The uniqueness and the manner in which the ad is displayed create a lasting memory for the consumers and draws in to brand recognition with the product or service. The possibilities range from white text writing in the sky to large signs with printed photos and graphics, an industry leader in aerial marketing can offer any company large or small an option to fit any budget.
When advertisements interrupt people’s daily flow the ads are pushed aside and later forgotten and the message fails to be delivered to the customer. Aerial marketing creates a lasting memory of the product and has a greater chance of being recollected by the consumer far after initial viewing. If you have ever had the privilege of seeing an aerial billboard known as mega skyboards which are the size of a ten story building being flown by helicopter at low speeds and at a low altitude you would certainly not only remember what the ad was for but be astonished and amazed in how the ad was delivered. That type of excitement can be brought to any advertising campaign for an array of products.
From the consumer point of view aerial ads are non intrusive and a welcomed alternative to how we get our messages from advertisers. The ads are brief and to the point offering a simple message in a manner that are unique and easy to grasp.
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Article Source :
http://www.articleseen.com/Article_How do consumers feel towards aerial signs and its impression left on advertising?_104303.aspx
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Author Resource :
For more information visit aerial signs
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Keywords :
aerial signs ,
Category :
Business
:
Business
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