How To Create Event Targeted Email Campaigns

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<h1>How To Create Event Targeted Email Campaigns</h1><strong> Author: <a href='http://www.articleseen.com/profile_JoomlaExpert.aspx'>JoomlaExpert</a></strong><br /><p>Have you ever received an email in which an organization wished you a happy birthday? Or a mail which was advised to buy certain products that you looked nice? This form of e-mail marketing is also called event-driven email campaigns. How do these emails and what can you do with it? Old-fashioned customer service with a new look What is more fun than shopping for a vendor that you know exactly the right information to give? But which vendor is they're all in? Are you a loyal customer, they know most of you - or last name and maybe some of your preferences. But data like birthdays, special interests, past purchases ... That's a lot to remember information. There are now very event-driven email campaigns involved. Do you already a shop or website with regular visitors / newsletter subscribers? Available then you have established a comprehensive database of customer information. Use them in your communication? If the answer is negative, it is high time that you are going to do this. - Event-driven e-mails sent after the relevant on-site searches achieved open rates of up to 200% higher and higher CTR is 50% as opposed to LowFares.com 's standard newsletter. Marketing Sherpa (2011) - Abandoned shop cart mailings generate up to 55% more conversion than regular e-mail campaigns. SeeWhy-Research (2011) o Not targeted email campaigns cost up to 3.6 times more than targeted email campaigns. Relevancy-Group "Realizing the Value of Email Marketing "(2010) Some examples of event-driven email campaigns Enough about the advantages of event-driven email campaigns. Let us cite some specific examples that you can possibly use. Winbackcampagnes Consumers who for a long time not been active on your website or newsletter that you can not open reactivate. Think of sending a special offer direction to all consumers who have done nothing for six months. Using your marketing and analytical software to get there easily find out who these consumers. Because these consumers with a specific email campaign to approach you can achieve two things, either you reactivate the consumer and this is your conversion / site visit as well. Either he reported, and this is the quality of your database for good. (Example: winbackmail pluto sports) Reminders You can establish which campaigns you the consumer to remember certain events or occurrences. Allows you facilitate not only your own work but you offer your customer an added value. So consumers can send an automatic reminder when a bill is still open, its warranty (example: mail reminder iCentre) or a reminder when a recently purchased car in need for service. Birthday Mailing Do you know the birthdate of your client, then send him a birthday mailing. Set up your customer database within one selection each day so the old people get a birthday email sent. In this case, you use a dynamic selection ( a selection in your contacts database that is always up to date because it automatically tracks changes to your database ). Also check whether your email campaign is limited to the birthday wish or an incentive / rebate add a "birthday present" (Example: birthday Agradi.nl mail) Event-driven email campaigns: something for you? Do you have detailed information about your customers and you are not actively at work? Then event-driven email campaigns will pay off for you. Not sure it still on? Just try it once to test. Nowadays, with the help of split-run testing to easily find out what does and what does not. Event driven email campaigns are a form of comprehensive customer service. Looking again at the analogy I quoted in the beginning, there is something else to notice. Just like in a real store irritating is when a seller is too pushy, or not enough information, this money also event-driven email campaigns. Is the information you are using for segmentation or personalization not, if you send too many emails from customers towards you, then this also leads to irritation. Note here it is on! A customer is in fact a click away and so can unsubscribe from your emails. Therefore, listen carefully to your customers, analyze its data and behavior and thereby optimize your event-driven email campaigns.</p><strong>About the Author:</strong><br />http://www.articleseen.com/<p> Article Source: <a href='http://www.articleseen.com/Article_How-To-Create-Event-Targeted-Email-Campaigns_67988.aspx'> http://www.articleseen.com/Article_How To Create Event Targeted Email Campaigns_67988.aspx</a></p>

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Keywords : email marketing, mail,

Category : Business : Business