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How To Boost Your Employee Referral Program?
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Posted On :
Dec-31-2014
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Article Word Count :
471
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Employee referral programs have long since gained widespread acceptance as a key hiring tool which can help the organization grow while saving money on recruitment costs.
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Employee referral programs have long since gained widespread acceptance as a key hiring tool which can help the organization grow while saving money on recruitment costs. However the impact that each referral program is able to have on recruitment varies highly depending on how well the referral program is envisioned and implemented in the organization. The more successful employee referral programs tend to have some common traits and characteristics which distinguish them from the less successful counterparts. Organizations struggling with referral programs that are not able to make a significant impact on hiring would do well to incorporate some of these traits to boost their own referral programs.
We have outlined below some traits to help you boost your employee referral program:
Steps to boost your Employee Referral Program
• Simplicity can never go out of fashion, whether it is about dressing you up or implementing an employee referral program. The simpler a referral program, the easier it is for employees to understand and use and the faster is the adoption of the program by employees. Keep your referral program simple and easy to use to encourage more and more employees to use it.
• Rewards and recognition play a big role in driving the referral program which is why they need to be in line with employee expectations. When designing rewards, ensure they are as widespread as possible to reach and encourage maximum number of people. At the same time there should be provision for a big referral reward for the employee whose referral to encourage more referrals of such nature.
• Social media is the most potent weapon that can change the dynamics of both the referral program and the recruitment function. Integrating social media functions into your referral program can expand the reach and effectiveness of your program exponentially by making the entire universe of employee connections available to the organization at one go.
• Brand your referral program to give it a unique name and identity. Don’t let your referral program remain a nameless and faceless entity which has virtually no brand recall with employees. Instead brand your referral program with a distinct identity and logo so that employees are able to build positive associations with the referral brand. Market the referral brand aggressively and keep regular communication going with employees to ensure both build recognition and brand recall.
You can transform your employee referral program from a low yielding initiative to a high impact one by incorporating these basic characteristics into your referral program. Don’t let your program die a natural death due to non performance, instead start the change today and see the positive benefits trickle down to hiring and employee engagement among others.
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Article Source :
http://www.articleseen.com/Article_How To Boost Your Employee Referral Program?_309854.aspx
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Author Resource :
Savio Vadakkan is a Marketing Professional for ZALP, a unique employee referral software. ZALP guides organizations about how to create a successful employee referral program by means of social media integrated recruiting techniques.
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Keywords :
employee referrals solution, employee referral program, social media recruiting, employee referral,
Category :
Computers
:
Software
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