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How Much Does Social Media Help In Getting Referrals
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Posted On :
Apr-03-2015
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Article Word Count :
518
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Employee referral programs are increasingly the norm at most global corporations with close to 40- 50% of all hiring happening through employee referrals.
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Employee referral programs are increasingly the norm at most global corporations with close to 40- 50% of all hiring happening through employee referrals. Social media has also become an indispensable recruiting tool with organizations actively sourcing candidates from social media platforms vis-à-vis recruitment agencies and job portals. Both employee referral programs and social media are individually potent recruiting tools, but combined together they have the potential to change the face of recruiting and increase its effectiveness by the power of 10. Social media when combined with employee referral programs can transform your recruiting strategy to not only produce faster and superior quality hiring, but also a more engaged and productive workforce as well as reduced attrition figures.
The use of social media in recruiting is inevitable as that is where most of the talent is now active. More job searches are now conducted via social platforms rather than through recruitment agencies. The premise of social media is based on personal and professional networks of people which are also the basis of employee referral programs. Social media impacts referral programs in a number of ways, the most prominent ones being
Access to a larger pool of candidates
Traditional referral programs relied on the connections of employees which could number anywhere between 1-100 and its reach was limited to the number of connections employees had. With social media, you are not just restricted to employee connections you can even approach 2nd and 3rd degree connections of employees and their connections in turn, making the numbers infinite. Social media platforms like Facebook, Twitter, LinkedIn connect people globally and you can reach employee connections in virtually any part of the globe operating from virtually anywhere. Newer technologies in referral tools like auto sharing of jobs and auto posting cater specifically to social media platforms enabling open jobs to be shared automatically with employee connections as well as enabling employees to refer candidates directly through social media platforms.
Enables more relevant referral searches
Smart match technologies now available in employee referral tools allow employees to initiate specific keywords search within their connections to throw up the most relevant candidates for a specific job. This makes the process much faster, easier and more relevant as employees do not need to manually sift through their connections to come up with people who can fit the requirements of a particular job.
Offers more opportunity for employer brand building
Employees are possibly the best ambassador for an organization when it comes to attracting good talent. By using employees to advocate about the brand and the company with their connections on social media, the organization can build up a great employer brand at very little cost.
But the biggest advantage of using social media to power employee referrals is the ease and speed of communication between the employee, candidate and the recruiter. Social media removes barriers of space and time and makes it possible for all stakeholders to converse in real time making hiring ten times more efficient and effective.
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Article Source :
http://www.articleseen.com/Article_How Much Does Social Media Help In Getting Referrals_315701.aspx
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Author Resource :
Savio Vadakkan is the Marketing Professional at ZALP, a leading employee referral program. ZALP integrates with all the leading social media platforms thus helping you tap into 300 % more passive candidates each day through your internal employee networks!
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Keywords :
employee referrals solution, employee referral program, social media recruiting, employee referral, employee referral tool,
Category :
Computers
:
Software
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