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How Free Samples Work
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Posted On :
Oct-20-2011
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Article Word Count :
519
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Different companies are introducing new products into the market. However, the market is usually competitive. To keep your company or business going and maintain a good customer base you will need a good marketing team
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Different companies are introducing new products into the market. However, the market is usually competitive. To keep your company or business going and maintain a good customer base you will need a good marketing team that will not only advice he business of newer markets to explore but also come up with effective marketing strategies that will help increase the sales of the business by a good margin. Free samples are one of the many marketing strategy being used by many companies.
This is a strategy that was developed back in the 1980s by Asa Candler. To keep on providing free samples a company must remain in business making huge profits. Contrary to how many people thin, this marketing strategy really works well for many companies.
It is natural human tendency to like free stuff. For this reason when you are introducing a new product in the market most people are too cautious to trying it out. This is because they have other products tat they use and mostly people will be resistant to change. with the tough economic times being experienced world over many people will not be ready to spend there money on some new product they are not sure of.Howecver if offered free of charge they will be ready to try it out .For this reason to create customer awareness for a new product you can use free samples as a way to get new clients to try it out. Depending on the level of satisfaction they get they will either choose to take the product or continue with the older one they used.
A free sample is an investment in the customer. Once the company gives out these free stuffs they get to inform there clients of the new range of products they have and even the new stores available. This will encourage unconscious buying and assist the company to increase sales.
From one free sample given by the company a good number of customers will get to know the goodness of the new product. Research has shown that whenever you go into a store to shop their is over 70 % chance that you will purchase the item you saw being advertised or the one you have physically touched and used before. This kind of buying is the one referred to as unconscious buying. Free samples can also be used as a way of getting information from customers about a new product in the market. However you are advised to only accept this method if it is a reputable company offering the free sample. What happens is you trade a product with your clients email address or phone number.
After they have used the product you can now ask for feed back on how they feel about the products they got.This enables the company to understand the customer needs and adjust the products accordingly to meet the customer needs. This assists greatly in improving the sales of a company. This is a good way to increase awareness of a good product in the market and also increase sales subsequently.
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Article Source :
http://www.articleseen.com/Article_How Free Samples Work_94561.aspx
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Author Resource :
Free samples are a good marketing strategy to use when introducing anew product in the market. For more information about Free stuff visit winprizesonline.com
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Keywords :
Free stuff, Free samples, free samples by mail,
Category :
Business
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Business
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