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How Can Mom and Pop Shops Stay in Business By Using Free Email Marketing
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Posted On :
Jul-20-2011
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Article Word Count :
537
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The ailing global economy has victimized businesses of all sizes. However, one could argue that it is the mom and pop shops that have been hit the hardest.
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The ailing global economy has victimized businesses of all sizes. However, one could argue that it is the mom and pop shops that have been hit the hardest. In times when sales are lagging and expenses are steadily rising, it is many of these small brands that are literally hanging on to life support. Luckily, an answer to the problem can be found in free email marketing, an increasingly popular option that can help the moms and pops of world stay in business.
Boost Sales and Save
Why are so many mom and pop stores struggling to survive? Because the economy has made it so sales are much tougher to come by these days. One of the many great attributes of free email marketing is its ability to drive sales and save money in the process. Apart from the free aspect, this is all made possible by the powerful mailing list and permission-based element that gives you the opportunity to stay in touch with your target market on a regular basis. While you may not generate a ton of sales with your first couple of campaigns, just being able to keep in touch with your audience means that you can see notable gains in the long run. Whether it is through a monthly newsletter or weekly offers, the opportunities for strengthening your bottom line are golden nevertheless.
Repeat Business
Getting consumers to buy from your store is hard enough. Getting them to come back and shop again is even harder. It can also be expensive. Research shows that gaining new customers can be up to ten times more expensive than selling to existing customers. When it comes to building and nurturing the relationships that lead to repeat business, email marketing is one of the best tools around. The being able to keep in touch aspect that will help mom and pop shops boost their sales is the same aspect that can help them score repeat sales as well. Once you have the customer’s attention, this direct line will give you the chance to convince them to come back and spend through cross-selling, upselling, and various other marketing opportunities.
Offline Traffic
Believe it or not, but free email marketing can also be a valuable tool that drives the traffic you generate online to your physical place of business out in the real world. One study showed that 59% of internet users cited making purchases offline after receiving an offer or promotion via email. Although the convenience of shopping online is hard to beat, there is nothing like having the freedom to walk in a store and get what you want without having to wait for it to be delivered. This is the factor that enables mom and pop shops and other businesses offline to keep thriving. Take the right approach, and free email marketing could send a steady stream of visitors to your front door.
Believe it or not, but a free email marketing solution can be just as good as some of the premium options on the market. With the proper research, the struggling mom and pops shops can stay alive, improve their marketing, and save money in the process.
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Article Source :
http://www.articleseen.com/Article_How Can Mom and Pop Shops Stay in Business By Using Free Email Marketing_67703.aspx
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Author Resource :
Kevin is a best practices activist and advocate for free email marketing
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Keywords :
free email marketing,
Category :
Business
:
Marketing
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